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Porter's Generic Strategies
 
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Learn more about Porter's models of strategy here on the tutor2u website: https://www.tutor2u.net/business/reference?q=porter Porter's generic strategies of low-cost and differentiation are introduced and explained in this revision video.
Views: 114296 tutor2u
Marketing Strategy| Porter's Generic Strategies in Hindi| Cost leadership,Differentiation and Focus
 
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Views: 18237 Intellectual Indies
6 steps of marketing planning
 
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These are the 6 steps often used in my webinars of strategic marketing planning. Every strategic marketing model has a place in one of these steps. Make sure you know where a model belongs to not make any mistakes. Have a look at my webinars concerning these models: Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! You can also leave your comments or requests in the section below to ask for any other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 27612 Pepijn Schoemaker
The Five Competitive Forces That Shape Strategy
 
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An Interview with Michael E. Porter, Professor, Harvard University. Porter's five competitive forces is the basis for much of modern business strategy. Understand the framework and how to put it into practice.
Views: 1837086 Harvard Business Review
Michael Porter's 5 Forces model explained
 
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This webseminar explains the five forces model of Michael Porter. Also explained in this video how this model can be used in practice. If you have any suggestions for other models which you would like to have explained, please leave them in the comment section below. You might also like: 6 Steps of Marketing Planning: https://youtu.be/v99uQvI4AiM Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you!
Views: 271131 Pepijn Schoemaker
Michael Porter: Why business can be good at solving social problems
 
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Why do we turn to nonprofits, NGOs and governments to solve society's biggest problems? Michael Porter admits he's biased, as a business school professor, but he wants you to hear his case for letting business try to solve massive problems like climate change and access to water. Why? Because when business solves a problem, it makes a profit -- which lets that solution grow. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector
Views: 395452 TED
Marketing: Segmentation - Targeting - Positioning
 
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 226217 tutor2u
The MABA Analysis/GE Matrix explained
 
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This webinar explaines why the McKinsey invented the MABA Analysis and how best to use it in your strategical marketing planningsproces. Also have a look at my other strategic marketing models for an in depth understanding: 6 Steps of marketing planning: https://youtu.be/v99uQvI4AiM Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg Please subscribe to my channel for future webinars and like this video if it is valuable for you! Also you can leave your comments or requests on other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 20488 Pepijn Schoemaker
Corporate Level Strategy
 
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Today we're focused on corporate-level strategy, answering the question, "Where we play and how will we win?". Watch our whiteboard session to understand the different types of strategies you can develop and how you can successfully implement them. Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug Download the Essentials Guide to Strategic Planning - https://onstrategyhq.com/product/essentials-guide-to-strategic-planning/ Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen
Views: 36308 virtualstrategist
Ansoff growth strategies explained
 
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These are the growth strategies of Igor Ansoff explained. In some cases pretty easy to implement and in some cases also sustainable. Also have a look at my other strategic marketing models for an in depth understanding: 6 Steps of marketing planning: https://youtu.be/v99uQvI4AiM Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! Also you can leave your comments or requests below on other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 7361 Pepijn Schoemaker
Understanding Corporate Strategy and Business Strategy - Developing Consulting Skills
 
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https://www.firmsconsulting.com FREE podcasts: Strategy Skills Podcast: https://itunes.apple.com/us/podcast/strategy-skills-podcast-management/id1021817294?mt=2 Case Interview & Consulting Podcast: https://itunes.apple.com/us/podcast/about-case-interviews-strategy/id904509526?mt=2 Facebook: https://www.facebook.com/Firmsconsulting/ Twitter: https://twitter.com/firmsconsulting Linkedin: https://www.linkedin.com/company/firmsconsulting Strategy, Operations & Implementation Training: Corporate Strategy M&A Study: https://www.firmsconsulting.com/technology-corporate-strategy/#!step-1 Market Entry Strategy Study: https://www.firmsconsulting.com/market-entry-strategy/#!step-2 Case Interviews Training: https://www.firmsconsulting.com/alice-and-michael/
Views: 38758 firmsconsulting
Treacy & Wiersema's Value strategies explained
 
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This webseminar explains the value disciplines of Treacy & Wiersema. If you have any suggestions for other models which you would like to have explained, please leave them in the comment section below. You might also like: 6 Steps of marketing planning: https://youtu.be/v99uQvI4AiM Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Michael Porter's 5-Forces model explained: https://youtu.be/33XmkfbzwO8 The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Abell's business definition explained: https://youtu.be/bnJobEbh4Ts Please subscribe to my channel for future webinars and like this video if it is valuable for you!
Views: 8642 Pepijn Schoemaker
Porter's Generic Strategies - Staying Competitive
 
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To learn more about Porter's Generic Strategies take a look at the article at www.mindtools.com/porters-strategies Porter's Generic Strategies are so called because they can be useful to you no matter what industry you work in, what products or services you sell, or whether you are a small or large organization. According to Porter there are three main strategies that you can use to get an edge on your competition. These are: Cost Leadership, Differentiation and Focus. To learn more about each of these strategies and how you can apply them in your organization take a look at our video.
Views: 30054 MindToolsVideos
Go-To-Market Strategy Template
 
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Get the Go-To-Market Strategy Planning Template Now - http://www.fourquadrant.com/product/go-to-market-strategy-planning-template/ Comprehensive Go To Market Strategy Product Launch - Includes Go-to-market Product Roadmap, Checklist and Sales Process.
Views: 49149 Peter Buscemi
Porter's 3 Types of Business Strategies
 
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-- ► Subscribe to My Channel Here https://www.youtube.com/c/Andrewstotzpage?sub_confirmation=1 -- Books talked about in the video: Competitive Advantage: Creating and Sustaining Superior Performance, by Michael E. Porter. Get it: http://amzn.to/2rLHHBP Understanding Michael Porter: The Essential Guide to Competition and Strategy, by Joan Magretta. Get it: http://amzn.to/2rLxrtn -- DR. ANDREW STOTZ, CFA is an award-winning stock market analyst. He worked for various investment banks during the past 20 years until starting his own firm A. Stotz Investment Research. He has been a university lecturer in finance for all those twenty years and earned a PhD in finance from the University of Science and Technology of China. He is a co-founder of CoffeeWORKS Co., Ltd., a leading specialty coffee roaster. He is an avid yoga student, cyclist, and wellness aficionado. Andrew is also a prolific public speaker, delivering keynotes and management training. Find Andrew here: Website: http://andrewstotz.com Become a Better Investor: http://becomeabetterinvestor.net Facebook: http://facebook.com/andrewstotzpage Twitter: http://twitter.com/Andrew_Stotz Instagram: http://instagram.com/andstotz
Views: 1177 Andrew Stotz
Porter 5 Forces Model &  Competitive Advantage Strategies Explained
 
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Core competences are the linked set of skills, activities and resources that, together: • deliver customer value • differentiate a business from its competitors • potentially, can be extended and developed as markets change or new opportunities arise. Competences are the ways those assets are used or deployed effectively, that is ‘what we do well. Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value’ The competitive advantage of an organisation is based on the strategic capabilities it has that are valuable to customers and that its rivals do not have or have difficulty in obtaining. Strategic capabilities comprise both resources and competences. It covers: porter five forces porter five forces model porter five forces analysis michael porter five forces explain michael porter five forces michael porter five forces model strategic management process
Views: 25247 Fatmir Hyseni
Competitive Strategy in 3 Minutes
 
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Learn the core definition of competitive advantage via the 3-Circle model. See the software created using the model: http://vennli.com More actionable than SWOT analysis. Use the framework to discuss your competitive strategy with your team and get to the heart of customers' choices. Learn more about Vennli --------------------------------------- Demo: http://vennli.com/request-demo/ Facebook: https://www.facebook.com/vennli Twitter: https://twitter.com/vennliapp LinkedIn: https://www.linkedin.com/company/vennli
Views: 79788 25urbany
Business Strategy: Ansoff Matrix
 
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Learn more about Ansoff's Matrix at the free tutor2u website: https://www.tutor2u.net/business/reference?q=ansoff+matrix The classic Ansoff Matrix is introduced in this short revision video.
Views: 112370 tutor2u
Porter's Generic Strategies
 
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The three generic business strategies Porter stress's the idea that only one strategy should be adopted by a firm and failure to do so will result in stuck in the middle scenario (Porter 1980 cited by Allen et al. 2006,Torgovicky et al. 2005) visit: www.b2bwhiteboard.com
Views: 26614 B2Bwhiteboard
Michael Porter Competitive Strategies | Cost Accounting | CPA Exam BEC | CMA Exam
 
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Webiste: www.farhatlectures.com Like us on Facebook: https://www.facebook.com/accountinglectures Visit the website where you can search using a specific term: http://www.farhatlectures.org/ Connect with Linked In: https://www.linkedin.com/in/mansour-farhat-cpa-cia-cfe-macc-2453423a/ In developing a sustainable competitive position, each firm purposefully or as a result of market forces arrives at one of the two competitive strategies: cost leadership or differentiation.3 Cost Leadership Cost leadership is a competitive strategy in which a firm outperforms competitors in produc- ing products or services at the lowest cost. The cost leader makes sustainable profits at lower prices, thereby limiting the growth of competition in the industry through its success at reduc- ing price and undermining the profitability of competitors, which must meet the firm’s low price. The cost leader normally has a relatively large market share and tends to avoid niche or segment markets by using the price advantage to attract a large portion of the broad market. The differentiation strategy is implemented by creating a product or service that is unique in some important way, usually in regard to higher quality, better customer service, improved product features, or some type of innovation. Sometimes a differentiation strategy is called product leadership to refer to the innovation and features in the product. In other cases, the strategy might be called a customer-focused or customer-solution strategy, to indicate that the organization succeeds on some dimension(s) of customer service. This perception allows the firm to charge higher prices and outperform the competition in profits without reduc- ing costs significantly. Many industries, including consumer electronics and clothing, have differentiated firms. The appeal of differentiation is especially strong for product lines for which the perception of quality and image is important, as in cosmetics, jewelry, and automo- biles. Tiffany, Bentley, Rolex, Whirlpool, and BMW are good examples of firms that have a differentiation strategy.
Starbucks SWOT Analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 134064 365 Careers
Porter's Five Forces Model - Example:  Airline Industry
 
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Porter's Five Forces Model - Example: Commercial Airline Industry In 1979, Harvard Business Review published How Competitive Forces Shape Strategy by a young economist and associate professor, Michael E. Porter. The main purpose of Porters Five Forces is to find a position in an industry where a company can defend itself against competitive forces or it can influence them in its favour. A strategist can analyse, any market by rating each competitive force as high, medium, low in strength and rate as follows. If we look at the commercial airline industry worldwide, the five forces could be rated as follows. Rivalry among existing competitors is high as key airline companies compete closely and strongly for global market share. The threat of new entrants is seen as medium, since new entrants may be able to secure second hand aircraft to establish a budget airline. However, securing airport infrastructure, facilities and airline route access is difficult because of high Government regulatory barriers. The threat of substitutes could also be seen as low with other transportation alternatives not having the same speed, convenience and flexibility as air travel. The bargaining power of buyers could be rated as high as air passengers have a wide variety of airlines to choose from and shop for the best ticket price online to save money. The bargaining power of suppliers is high. Just two suppliers can satisfy the average requirements of today's commercial airliners, Airbus and Boeing. These two suppliers control the market. Overall, based on the above analysis of Porter's Five Forces, we can conclude that the commercial airline industry is characterised by intense rivalry among airlines, fluctuating profitability and little differentiation among competing airlines. Reference: Porter, M.E. (March/April 1979). "How Competitive Forces Shape Strategy". Harvard Business Review. Created at http://www.b2bwhiteboard.com
Views: 97169 B2Bwhiteboard
Competitive Strategies
 
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In this course, you will understand what distinguishes each of the five generic strategies and why some of these strategies work better in certain kinds of industry and competitive conditions than in others. A competitive strategy concerns the specifics of management’s game plan for competing successfully and securing a competitive advantage over rivals in the marketplace. It is important to understand what distinguishes each of the five generic strategies and why some of these strategies work better in certain kinds of industry and competitive conditions than in others. A low-cost leader’s basis for competitive advantage is lower overall costs than competitors’. Success in achieving a low-cost edge over rivals comes from eliminating and/or curbing “nonessential” activities and-or out managing rivals in performing essential activities. A low-cost provider strategy achieves lower overall costs than rivals and appealing to a broad spectrum of customers, usually by underpricing rivals. The essence of a broad differentiation strategy is to offer unique product or service attributes that a wide range of buyers find appealing and worth paying for. A low-cost provider strategy can always defeat a differentiation strategy when buyers are satisfied with a basic product and don’t think “extra” attributes are worth a higher price. The targeted segment, or niche, can be defined by geographic uniqueness or by special product attributes that appeal only to niche members. Niche strategies are focused closely on serving segment-specific or niche markets. Business strategy may alternatively be based on the process of product or service differentiation across a range of markets and market segments. Best-cost provider strategies are a hybrid of low-cost provider and differentiation strategies that aim at satisfying buyer expectations on key quality/features/performance/ service attributes and beating customer expectations on price. A company’s competitive strategy should be well matched to its internal situation and predicated on leveraging its collection of competitively valuable resources and competencies.
Views: 148 Gregg Learning
Panel - New Market Strategies
 
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Panel: New Market Strategies. Moderator: John Hayato, Senior Strategist at btrax. Panelists: Yin Yin, COO at COMPAS; Porter Gale, SVP Partnerships at Globality; Carl Miller, Founder at Global Retail Insights Network (GRIN); Vinamrata Singal, Product Manager at Google NBU (Next Billion User team); Hai-Ching, Corporate Counsel at Coursera.
Views: 140 Global Saké
A level Business Revision - Porter's Generic Strategies
 
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This A level Business video focuses on Porter's Generic Strategies, an important theory for the new AQA A level Business specification and the new Edexcel A level Business. The theory sets out two different strategic positions that Porter proposed in order to achieve a competitive advantage in the market place. Taking The Biz is a channel dedicated to A level Business revision. See more of our videos: http://www.youtube.com/c/TakingTheBiz Check out our video on Ansoff's Matrix https://www.youtube.com/watch?v=OhqMt_3A2WY
Views: 7677 TakingTheBiz
What is COMPETITIVE ADVANTAGE? What does COMPETITIVE ADVANTAGE mean?
 
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What is COMPETITIVE ADVANTAGE? What does COMPETITIVE ADVANTAGE mean? COMPETITIVE ADVANTAGE meaning - COMPETITIVE ADVANTAGE definition - COMPETITIVE ADVANTAGE explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Competitive advantage is a business concept that describes the attribute of allowing an organization to outperform its competitors. These attributes may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, etc. Access to new technology can also be considered as an attribute of competitive advantage. Competitive advantage is the leverage that a business has over its competitors. This can be gained by offering clients better and greater value. Advertising products or services with lower prices or higher quality interests consumers. Target markets recognize these unique products or services. This is the reason behind brand loyalty, or why customers prefer one particular product or service over another. Value proposition is important when understanding competitive advantage. If the value proposition is effective it can produce a competitive advantage in either the product or service. The value proposition can increase customer expectations and choices. Michael Porter defined the two ways in which an organization can achieve competitive advantage over its rivals: cost advantage and differentiation advantage. Cost advantage is when a business provides the same products and services as its competitors, albeit at a lesser cost. Differentiation advantage is when a business provides better products and services as its competitors. In Porter's view, strategic management should be concerned with building and sustaining competitive advantage. Competitive advantage seeks to address some of the criticisms of comparative advantage. Competitive advantage rests on the notion that cheap labor is ubiquitous and natural resources are not necessary for a good economy. The other theory, comparative advantage, can lead countries to specialize in exporting primary goods and raw materials that trap countries in low-wage economies due to terms of trade. Competitive advantage attempts to correct this issue by stressing on maximizing scale economies in goods and services that garner premium prices (Stutz and Warf 2009). The term competitive advantage refers to the ability gained through attributes and resources to perform at a higher level than others in the same industry or market (Christensen and Fahey 1984, Kay 1994, Porter 1980 cited by Chacarbaghi and Lynch 1999, p. 45). The study of this advantage has attracted profound research interest due to contemporary issues regarding superior performance levels of firms in today's competitive market. "A firm is said to have a competitive advantage when it is implementing a value creating strategy not simultaneously being implemented by any current or potential player" (Barney 1991 cited by Clulow et al.2003, p. 221). Successfully implemented strategies will lift a firm to superior performance by facilitating the firm with competitive advantage to outperform current or potential players (Passemard and Calantone 2000, p. 18). To gain competitive advantage, a business strategy of a firm manipulates the various resources over which it has direct control and these resources have the ability to generate competitive advantage (Reed and Fillippi 1990 cited by Rijamampianina 2003, p. 362). Superior performance outcomes and superiority in production resources reflect competitive advantage (Day and Wesley 1988 cited by Lau 2002, p. 125). The quotes above signify competitive advantage as the ability to stay ahead of present or potential competition. Also, it provides the understanding that resources held by a firm and the business strategy will have a profound impact on generating competitive advantage. Powell (2001, p. 132) views business strategy as the tool that manipulates resources and creates competitive advantage, hence viable business strategy may not be adequate unless it possesses control over unique resources that have the ability to create such a unique advantage.
Views: 18011 The Audiopedia
Porter’s four competitive strategies   Examples
 
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Porter’s four competitive strategies - Examples
Views: 19 Rj Bilu
Business strategy - SWOT analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On YouTube: https://www.youtube.com/365careers On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 52623 365 Careers
Philip Kotler: Marketing Strategy
 
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Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. www.londonbusinessforum.com
Views: 687305 London Business Forum
Porter's Five Forces Model - Example:  Pharmaceutical
 
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Porter's Five Forces Model - Example: Pharmaceutical Industry In 1979, Harvard Business Review published How Competitive Forces Shape Strategy by a young economist and associate professor, Michael E. Porter. The main purpose of Porters Five Forces is to find a position in an industry where a company can defend itself against competitive forces or it can influence them in its favour. A strategist can analyse, any market by rating each competitive force as high, medium, low in strength and rate as follows. If we look at the pharmaceutical industry worldwide, the five forces could be rated as follows. Competition among existing rivalry is high as key players Pfizer, Glaxo Smith Kline, Bayer and Eli Lily compete closely and strongly in the market. The threat of new entrants is seen as low, since high entry barriers due to costs associated with research , development of new drugs and government regulatory barriers make it difficult for new entrants. The threat of substitutes could also be seen as medium as Generic drug companies do not have the high costs associated with the research and development of new drugs and this allows them to sell at cheaper price points. The bargaining power of buyers could be rated as medium because hospitals, health care organizations can exert pressure on Pharmaceutical companies to keep prices in check. Generic drugs give patients lower price options. The bargaining power of suppliers is low as sales for the pharmaceutical industry concentrate in a handful of large players and that has decreased the bargaining power of suppliers. Overall, based on the above analysis of Porter's Five Forces, we can conclude that the pharmaceutical industry is not attractive for new entrants. Reference: Porter, M.E. (March/April 1979). "How Competitive Forces Shape Strategy". Harvard Business Review. Created at http://www.b2bwhiteboard.com
Views: 17216 B2Bwhiteboard
How to develop competitive advantage for your business?
 
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The term "competitive advantage” refers to a unique advantage a company has over its competitors. In this video, you will learn how to create Competitive advantage for your organization in the most simple and systematic way. The 3 simple steps for creating competitive advantage is derived from the coaching / consulting format that Paul Robinson (http://www.paulrobinson.in) adapts in his teaching. For more details you can also visit our website http://crashcoursemba.com Business Insights is a series created by Paul Robinson; the ideas shared are from his experience as a motivational speaker, coach, consultant and an author Recommended books: ‘Competitive Advantage: Creating and Sustaining Superior Performance’ by Micheal E Porter https://goo.gl/S51Wqa ‘Creating Competitive Advantage’ by Jaynie L Smith https://goo.gl/WHbnCC ‘Beyond Performance: How Great Organizations Build Ultimate Competitive Advantage’ by Scott Keller https://goo.gl/Xn7xRM ‘Gaining And Sustaining Competitive Advantage’ by Jay B Barney https://goo.gl/Nwq4JW ‘Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant’ by W Chan Kim & Renee Mauborgne https://goo.gl/HdqZKB
Views: 8539 Positive Revolution
marketing stratégique - les stratégies génériques de porter (différenciation)
 
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marketing stratégique - les stratégies génériques de porter (différenciation)
Views: 336 Arabi Mohammed
PORTER'S FIVE FORCES MODEL IN HINDI | USING THE TOOL | Strategic Management (SM) | BBA/MBA/Bcom
 
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#YouTubeTaughtMe STRATEGIC MANAGEMENT (SM) This video consists of the following: 1. Concept of Porter's Five Forces Model in Hindi 2. Five forces in Porter's model i. Threat of new entrants ii. Threat of Substitutes iii. Competitive Rivalry iv. Bargaining power of buyers v. Bargaining power of suppliers 3. Sixth force in Porter's five forces model (Porter's six forces model) - Relative power of other stakeholders 4. Using the tool (Five forces model) to make strategies Check out my BLOG : http://www.pptwalablog.blogspot.com TAGS FOR VIDEO : porter five forces model in hindi porter five forces model ppt michael e porter five forces model ppt michael e porter five forces ppt porter five forces ppt porter's five generic strategies ppt porter's five forces model in strategic management ppt porter's five forces ppt porter five forces porter five force model porter five forces model pdf porter five forces analysis template porter five forces analysis hospital porter's five forces analysis definition a porter's five forces analysis the porter's five forces tool porter the five forces that shape strategy the five porter forces example porter book five forces porter's five forces buyer power porter's five forces banking porter's five forces benefits porter's five forces british airways porter's five forces bmw porter diagram five force porter's five forces definition porter's five environmental forces porter's five forces explained porter's five forces example starbucks porter's five forces essay porter's five forces example clothing industry porter's five forces example essay porter's five forces example pdf porter's five forces easy explanation michael e porter five forces michael e porter five forces model pdf michael e porter five forces book michael e porter's five forces analysis michael e porter five competitive forces five forces d e porter michael e porter five forces model value chain p&g porter's five forces p&g porter's five forces analysis porter's five forces porter harvard five forces porter five forces healthcare industry porter's five industry forces porter five industry forces model porter's five forces investopedia porter's five forces in strategic management porter's five forces images porter's five forces in marketing porter's five forces industry analysis example porter's five forces in healthcare porter's five forces in airline industry pdf porter's five forces introduction porter's five forces journal porter five forces journal article porter's five forces jewelry industry porter five forces jpmorgan chase porter five forces journal pdf porter's five forces john deere porter's five forces jewellery industry porter's five forces jcpenney porter's five forces model journal porter's five forces boost juice porter's five forces kfc porter's five forces key success factors porter's five forces kotler porter's five forces klm porter's five forces kpmg porter's five forces khan academy porter's five forces kimberly clark porter's five forces lenovo porter's five forces linkedin porter's five forces lg electronics l'oreal porter five forces porter marketing five forces porter's five forces model is used to assess m porter five forces m porter's five forces model m.e. porter's five forces model porter's five forces netflix porter five forces non profit organization porter five forces nestle malaysia porter's five forces nestle porter's five forces notes porter's five forces nivea porter's five forces nandos porter's five forces natural gas industry porter's five forces nordstrom porter's five forces nhs porter of five forces porter's five forces of competitive position porter's five forces of competitive position analysis porter's five forces of starbucks porter's five forces oil and gas industry porter's five forces of kfc porter's five forces pizza hut porter's five forces pdf journal porter's five forces questions porter's five forces questionnaire porter's five forces quizlet porter five forces quantitative analysis porter's five forces quote porter's five forces quickmba porter five forces model quickmba porter's five forces model questions qualcomm porter five forces michael porter five forces quotes porter's five forces reference porter's five forces ryanair porter's five forces rolls royce porter's five forces real life examples porter's five forces reebok porter's five forces ralph lauren porter five forces research paper porter five forces referencing porter's five forces template porter's five forces example porter's five forces template word at&t porter's five forces analysis t mobile porter's five forces porter's five forces uber porter's five forces under armour porter's five forces unilever porter's five forces uses porter's five forces uk supermarkets porter's five forces uk grocery industry porter's five forces update porter's five forces usage porter's five forces youtube porter's five forces video porter five forces visio template
Views: 6405 Sonu Singh - PPT wale
Episode 77: Porter's Five Forces of Analysis: How to Determine the Attractiveness of an Industry
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To learn how Matt creates videos like this one, go here: http://bit.ly/1wgFq1w View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P Porter's Five Forces of Analysis, also referred to as the competitive forces model, helps us to analyze the competitiveness of a given industry. This is an excellent tool for entrepreneurs who are considering starting a business in a certain industry. The five forces consist of: competitor rivalry, barriers to entry, threat of substitutes, supplier power, and buyer power.
Views: 188870 Alanis Business Academy
Bowman's Strategic Clock
 
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This revision video outlines the strategic options analysed in Bowman's model of strategic positioning - the Strategic Clock.
Views: 33746 tutor2u
What Makes A Good Business to Business (B2B) Marketing Strategy?
 
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What makes a good B2B marketing strategy? To find out more about how JDR can help you go to http://www.jdrgroup.co.uk/marketing-strategy To read the full article go to http://blog.jdrgroup.co.uk/digital-prosperity-blog/what-makes-a-good-business-to-business-b2b-marketing-strategy To listen to the podcast go to https://soundcloud.com/jdrgroup/episode-5-what-makes-a-good-b2b-marketing-strategy Who are JDR? JDR Group are a digital marketing agency that specialise in helping business to business (B2B) companies to get more traffic to their websites, more leads, and more sales. To find out more, visit the website http://www.jdrgroup.co.uk and subscribe to the Digital Prosperity Blog: http://blog.jdrgroup.co.uk/digital-prosperity-blog Download your FREE Guide, ‘How To Get Customers Coming To You, Qualified & ready To Buy’: http://offers.jdrgroup.co.uk/ebook-how-to-get-customers-coming-to-you Based in Derby, our services include Inbound Marketing, Marketing Automation, Web Design, Marketing Strategy, SEO, PPC & Content Creation. Connect with us & get more FREE content here: Twitter: https://twitter.com/JDRgroupderby Facebook: https://www.facebook.com/JDRWebsites LinkedIn: https://www.linkedin.com/company/jdr-group Pinterest: https://uk.pinterest.com/jdrwebsites Soundcloud: https://soundcloud.com/jdrgroup/sets/the-digital-prosperity-podcast -~-~~-~~~-~~-~- Please watch: "Inbound 2016 Boston - Dave Interviews Vanessa Porter From SnapApp About Content Marketing" https://www.youtube.com/watch?v=hdSXQzO0bSs -~-~~-~~~-~~-~-
Views: 6449 JDR Group
VCE Business Management - Porter's Generic Strategies
 
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Updated for 2018, this video looks at Porter's Generic Strategies theory. To access the questions for this video, come on over to http://teachingbubble.com
Views: 5008 VCEBizMan
Best Marketing Strategies used by Apple, Microsoft, Google & Walmart
 
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http://DaysToDomination.com/ Aziz Ali Hacks Apple's marketing strategy and Gmail's marketing ideas. How to win customers, loyalty and Influence the world 4 Principals used by Billion Dollar companies, which are easily adaptable by any start-up, mom-n-pop shops, mid size to large organization. Aziz has founded a closed tribe of entrepreneurs and shares some great free tools and copy-paste marketing strategies any business can use here: http://DaysToDomination.com/trackz/go.php?c=youtube_special Marketing Techniques and Business Strategy are a few powerful leverages any business can use to achieve exponential growth and profits. So called Internet Marketing Consultants and Social Media Marketers are following the crowd and doing nothing productive, hence loosing 100 hours/month on average. Aziz Blogs on http://AzizAli.com Connect With Aziz Ali on Google+ https://plus.google.com/112227219464453388197
Views: 134666 days2domination
Porter's Five Forces - A Practical Example
 
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According to Porter's five forces framework the competitive environment in an industry is influenced by five forces: • The Threat of new entrants; • The Threat of substitute products; • The Rivalry among existing firms; • The Bargaining power of buyers; • And the Bargaining power of suppliers. The five forces model teaches us that competition has multiple dimensions. It is important how many direct competitors we have, but it is also important if clients can choose to use alternative products, or if new entrants are likely to enter the market and increase current levels of competition. In addition, we shouldn’t forget that clients and suppliers can have a very strong bargaining power, and dictate the terms if the companies in an industry are unable to do anything about it. On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 71814 365 Careers
Entry mode decision - Internationalisation - Global Marketing
 
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An introduction to the subject of market entry mode decision in the connection with an organisation's internationalisation process. 4 sets of factors, which influence an organisation's choice of entry mode, are introduced and evaluated using an example. The subject of internalisation and externalisation is introduced as is a list of possible entry modes. This video is aimed at marketing management students.
Views: 74140 Tine Wade
Porter’s Generic Strategies in 1 MINUTE
 
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Understand the 3 Generic Strategies developed by Prof Michael Porter (Harvard)
Views: 40 Anil Nathoo
What is Value Chain? Value Chain Definition, its Management and Analysis | AIMS Lecture
 
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Lecture: What is Value Chain? http://www.aims.education/study-online/what-is-value-chain-definition/ As per Value chain definition, it is a model that explains how businesses receive raw materials as input, add value to the raw materials through various processes, and sell finished products to customers.
Views: 154197 AIMS Education - UK
ECON 125 | Lecture 24: Michael Porter - Strategy
 
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Professor Michael Porter of Harvard University's School of Business discusses competitive strategy and the role it can play in solving the world's challenges. DOWNLOAD THE PODCAST: https://itunes.apple.com/us/itunes-u/econ-125-introduction-to-entrepreneurship/id587363416
Views: 286454 UNC-Chapel Hill
3.8 7 Porter's Generic Strategies: Cost Leadership
 
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This video looks at cost leadership as one of Porters Generic Strategies.
Views: 242 Mr Evans Business
Keynote: Past and Present of Non-Market Strategy Research
 
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Tom Lyon, University of Michigan
Market Follower Strategy | Marketing Management
 
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In this video we have discussed market follower strategy.
Views: 738 Navankur Education

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