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Search results “Growth strategies in global marketing”
International Strategy
 
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How do you win in a global market? This video shows how to position your company in a global market, depending upon your objectives.
Views: 37847 Shad Morris
Airbnb's International Growth Strategy
 
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June 16 -- Bloomberg's Emily Chang recaps her interview with Airbnb co-founder and CTO Nathan Blecharczyk at the Bloomberg Technology Conference. Chang speaks on “Market Makers.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 12471 Bloomberg
Business Growth Strategy - Horizontal and Vertical Integration
 
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The concepts of horizontal and vertical integration help to explain and categorise the strategic rationale for external growth options such as takeovers and mergers. This short video explains what is meant by horizontal and vertical integration and provides some examples.
Views: 98638 tutor2u
Scaling Your Company: Choosing a Growth Strategy
 
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In this series, Rory O’Driscoll and Kate Mitchell, founding partners at Scale Venture Partners, will detail the mindset needed to scale your company. Along with some of their associates, they will explain how the scaling phase differs from the startup phase, what kind of metrics you’ll need as you accelerate and what kind of team you’ll need alongside you for the journey ahead. ABOUT THE KAUFFMAN FOUNDERS SCHOOL Visit the website: [http://bit.ly/1EW2br7] The Kauffman Founders School presents a powerful curriculum for entrepreneurs who wish to learn anywhere, anytime. The online education platform features experts presenting lectures in series modules designed to give Founders a rich learning experience, while also engaging them in lessons that will make a difference in their business today, tomorrow, and in the future. The Kauffman Founders School series modules include The Lean Approach, Intellectual Property, Founder's Dilemmas, Entrepreneurial Selling, Entrepreneurial Marketing, Surviving the Entrepreneurial Life, Startups, and much more. ©2015 Ewing Marion Kauffman Foundation. May not be used without permission. To enter a request for permission to use, contact [email protected]
Methods of Entering International Markets
 
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The four main methods a business can use to enter international markets are summarised in this short revision video.
Views: 3127 tutor2u
Business Growth Strategy - Mergers
 
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A merger is a method of external growth involving the creation of a new business into which two or more other businesses are integrated. This short topic revision video explains how a merger works and illustrates the concept with some recent examples.
Views: 14257 tutor2u
Growth Strategy for Lubricant Industry
 
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The ways to decouple lubricant industry from externally induced factors, as per Rashmi Joshi, Director Finance, Castrol India Ltd. For more insights, visit http://yesbankcfoforum.com/ Ms Joshi is Jury Member, Most Promising CFO Awards and Governing Council Member, YES BANK National CFO Forum. The Forum with 8+ regional chapters all over India is a unique knowledge sharing platform on business, finance, economy, and public policy for CFOs and business leaders.
Views: 1623 YES BANK
Growth Strategy: Internal v External Growth
 
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An examiner favourite - the relative merits of organic (internal) versus external growth - is explored in this revision video.
Views: 36105 tutor2u
Heineken CEO Jean-François van Boxmeer on Global Growth Strategies
 
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Jean-François van Boxmeer, Chairman of the Executive Board and CEO Heineken N.V. sheds light on driving growth in the age of social media, the importance of culture to M&A success, fighting complacency and embracing family stewardship. Learn more about Russell Reynolds Associates: http://www.russellreynolds.com/
Ansoff growth strategies explained
 
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These are the growth strategies of Igor Ansoff explained. In some cases pretty easy to implement and in some cases also sustainable. Also have a look at my other strategic marketing models for an in depth understanding: 6 Steps of marketing planning: https://youtu.be/v99uQvI4AiM Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! Also you can leave your comments or requests below on other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 12410 Pepijn Schoemaker
Starbucks SWOT Analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 212588 365 Careers
From Startup to Scale Up: Best Practices in Growth from Silicon Valley
 
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What is the most important thing to star with? and more about successful startups. Marvin Liao is an experienced Silicon Valley Executive in International Digital Media. As a 500 Startups Mentor, Marvin guides startup companies with Business Development, Marketing, Operations, and Sales expertise. ICT Summit Warsaw.
Views: 14583 webgovpl
The 4 Business Growth Strategies
 
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The 4 Business Growth Strategies To learn more, visit my website at http://www.antheahorvat.com/ So in this video, I want to share with you the four different business growth strategies you can choose to implement in your business. We call it the Ansoff model. So basically the choices for you are, if you want to grow your business, are you going to find more Betty and Bobs in order to sell your product or service to? We call this a market penetration strategy. The second choice that you have is a market development strategy. This is where you take your product or service and whoever you’re selling it to right now, you go and develop new markets in order to sell your products and services. Now, those markets could be new niches for you to go into, or they could be new geographical areas for you to move into. It doesn’t matter. We call that a market development strategy. The third option, the one that most of my entrepreneur clients like to pursue, is the product development strategy. Product development strategy involves developing new products and services for you to sell to clients that you already have. And the final one we call diversification. That’s a lot like starting a new business. It’s where you develop new products and services for new markets. So, which one should you choose for your business? I say to my clients, why don’t you think in a three-month block because three months right now is a really long time, and why don’t you focus on just one of those strategies? That’s right, just one of those strategies. Which one should you choose? Well, the place to start is to do a swat analysis on your business. Go through your strengths. Go through your weaknesses, then the things internal, the things that you can change in your business, the things that you do well, and the places in your business where you have little hold, the things that you don’t do quite so well. Go through your strengths and weaknesses. You want to have great clarity about your strengths in particular. The second thing you need to do is look outside of your business. Look at what’s happening in the world. Look at what’s happening in your marketplace. Look at what’s happening with your competitors. And look for opportunities. You want to match your strengths to the greatest opportunities available to you, and then pick which of those strategies is going to work best for you, and then focus. Focus, focus, focus! I know you’re an entrepreneur. I know you like to create, but I also know that you like to have money in the bank account. So the key to you is to pick the strategy that’s going to work the fastest for you. It might not be the most exciting right now, but it’s going to be the most profitable. So, choose your strategy and focus for the next three months. As always you may find all of my videos on my YouTube channel at https://www.youtube.com/channel/UC7DLcGQ6MgCCmi8F9WZg9JQ You can SUBSCRIBE to my channel by clicking here: http://www.youtube.com/subscription_center?add_user=antheamoffat
Views: 12682 Anthea Horvat
Business Strategy: Ansoff Matrix
 
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Learn more about Ansoff's Matrix at the free tutor2u website: https://www.tutor2u.net/business/reference?q=ansoff+matrix The classic Ansoff Matrix is introduced in this short revision video.
Views: 160503 tutor2u
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 430060 ThoughtCatalyst
International marketing growth strategy
 
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Bartlett & Ghoshal - International Strategies
 
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Students taking AQA A Level Business need an overview of Bartlett & Ghoshal's model of international strategy. This short video explains the key features of the model.
Views: 51387 tutor2u
Asian Market Entry & Growth Strategy for a Global Building Materials Organization with Manas Tamotia
 
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L.E.K.’s South East Asia Partner, Manas Tamotia, talks about global building materials in Asia and a key client that wanted to enter and grow in this market. The client’s strategy team, faced with entry challenges as well as limited business knowledge of the region, partnered with an L.E.K. team who were able to help the global organization enter, establish and maximize its potential for growth.
Views: 283 LEKConsultingllc
Starbucks CEO: Growth isn't a strategy
 
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Howard Schultz says that even though Starbucks is a massive operation, "it's still early days" for the organization and you can expect much more growth.
Views: 29249 CNN Business
The International growth strategy
 
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Mark Levy, joint CEO, looks at he international growth strategy
Views: 154 Blue Label Telecoms
Startup Growth Pains, Marketing Strategies, Buying & Selling Companies with Wil Schroter
 
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Foundr Magazine Podcast EP123: Startup Growth Pains, Marketing Strategies, Buying & Selling Companies with Wil Schroter Wil Schroter never set out to become an entrepreneur. In fact, he didn’t have that much interest in business in the first place. But in 1995, he found himself in the office of his college guidance counselor saying that he was dropping out to start an internet company. The question she asked wasn’t why Schroter was quitting college, but what was this “internet” he was talking about. A 19 years old, Schroter was one of the first handful of people in the world building successful businesses based on this world-changing piece of technology. While dropping out of college to pursue a career in entrepreneurship is pretty run-of-the-mill today, back in 1995 it was practically unheard of. Everyone around Schroter told him it was insane, that it’d be suicide, that he’d never make it. Fast forward a little over 20 years, he now finds himself as the founder of several multimillion-dollar companies, including Fundable, the world’s largest business crowdfunding platform, and the internationally renowned startup launchpad startups.co. It’s been a successful journey since that guidance counselor’s office. Throughout his entrepreneurial career, Schroter has not only witnessed, but also participated in many of the world-changing impacts the internet has had. He’s pretty much seen it all. _______________________________________________________________ ✅ Subscribe to our FREE Podcast on iTunes for more episodes: https://foundr.com/cast ✅ Visit http://foundr.com/ for more epic content on showing you what it takes to build and grow a successful business ✅ Subscribe to the Foundr channel here: https://www.youtube.com/foundr?sub_co... ✅ Subscribe to Foundr's Weekly Newsletter for exclusive content here: http://foundr.com/newsletter ✅ Get FREE Printed Branson edition: http://www.foundr.com/freemagazine ______________________________________________________________ Foundr is the go-to digital resource for the growing ranks of craft, self-made entrepreneurs – at every level of experience. We're on a mission to build a household name entrepreneurial brand that impacts the lives of 10's of millions of founders on a weekly basis and will not stop until we achieve this vision. Gone are the days when you needed a rich relative to bankroll your business - the global market has opened up ways past generations could never have dreamed of. Walls between the average Joe and big business have come crashing down. In fact, we'd wager average Joe's will soon account for more boardroom table seats than fat cats in suits. There has never been a better time to be a batshit crazy ideas person. The playing field has never been so accessible - or competitive. But if you're prepared to hustle for all you're worth and hack like there's no tomorrow, butts can be kicked. _______________________________________________________________ 👉 Follow Foundr Online Here: Website: http://foundr.com Instagram: https://www.instagram.com/foundr/ Facebook: http://facebook.com/foundr Twitter: http://twitter.com/foundr LinkedIn: https://www.linkedin.com/company/foundr/ Podcast: http://www.foundr.com/cast Magazine: http://www.foundr.com/magazine
Views: 272 Foundr Magazine
Consulting case interview demonstration and commentary - Growth strategy
 
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Consulting case interview and commentary with BCG alumni, Shaun Glassman and David Ma. The case analyzes a growth strategy for the 1930's era gangster, 'Hal Poneca.' If you would like to see more case demonstration videos, check out http://consultingconfidant.com/practical-case-interview-prep/
"Digital Marketing for Your Startup’s Growth Strategy" - Webisode 3
 
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Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. The three main advantages of digital marketing are that we can easily measure the return on investment with analytics, connecting with global customers and targeting our potential customers. Adil Ghani, Founder of Wedo e-consult, a digital marketing firm and a member of Startups Club talks about “Digital Marketing for Your Startup’s Growth Strategy”. Watch the video to know more! Visit: Facebook - https://www.facebook.com/startupsclub.org/ Twitter - https://twitter.com/Startups_Club Instagram - LinkedIn - https://www.linkedin.com/company/10156184/admin/
Views: 182 Startups Club
Building a Product-Led Growth Strategy
 
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Class from True Ventures' 8th Annual True University: June 13-14, 2018 | #TrueU is a two-day startup school fostering connection and entrepreneurial education across the True Ventures portfolio. Teacher: Niraj Shah, VP of Growth at ProsperWorks Agenda: You've released an MVP. Customers are starting to try your product, and some even buy! Now what? How do you get more customers? How do you improve conversion rates and grow deal sizes? What do you do with existing customers? Should you hire sales people, marketers, and growth hackers? This session answers all of these questions and more.
Views: 190 trueventures
The Best Real Estate Marketing Strategy - 5 Rules for Exponential Growth
 
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In real estate, the essence of marketing is all about the math and setting appointments is the game. Click this link to JOIN US at Summit to LEARN and NETWORK with the best of the best in the real estate industry: http://bit.ly/2tZGVlT Study the #TomFerryShow marketing episode 53 here: http://bit.ly/2tmrwhJ ------------ I hope you got some helpful tips and new ideas from this video. To ensure you don't miss all my FREE training videos all you have to do is sign up here with your email: http://bit.ly/TomFerry-VideoTraining Download FREE Agent Scripts and Tools: http://bit.ly/2Cww3TA Get a FREE copy of my new book: http://bit.ly/2CCih2M Tom Ferry Coaching: http://bit.ly/2E2HejM Tom Ferry Events: http://bit.ly/2CAy6qC Join Tom's VIP List: http://bit.ly/2E27k6G ------------- Connect with me on my other social channels: Website - http://TomFerry.com Facebook - http://facebook.com/TomFerry Twitter - http://twitter.com/TomFerry YouTube - http://youtube.com/CoachTomFerry Instagram - http://instagram.com/TomFerry Podcast - http://soundcloud.com/CoachTomFerry
Views: 91116 Tom Ferry
Transforming Your Company’s Sales Strategy
 
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On today’s episode of SBI Sales and Marketing Video Podcast, we delve into creating a sales strategy to rival any Fortune 500’s. Visit http://bit.ly/6stepgrowth to follow along at home. 03:31 How to utilize your sales strategy to promote growth 06:31 Redesigning the sales organizational structure without upsetting the sales balance 11:39 Keeping the executives on board with your strategic planning 14:51 Kickoff your sales transformation with an assessment period 19:44 Adding infrastructure investments to your business strategy 22:26 Getting everyone on board with new technology 26:21 Step one of a successful sales transformation- assessment 29:32 Step two- find the areas to fix first and go after those areas 30:51 Step three- building upon your new organizational structure 32:40 What to avoid at all costs when redesigning your sales strategy SBI Sales and Marketing Video Podcast Episode Summary: Greg Alexander, CEO of SBI and host of today’s video podcast, sits down with John Gleason, senior vice president of global sales for Ryder Fleet Management Systems, to speak about creating a successful sales strategy transformation from within your company. First we spoke about redesigning your organizational structure without disrupting current operations or offending current employees. In order to prevent backfire from within the company, it is important to keep current employees in mind when redesigning your strategy. A lack of support from within can halt your strategic planning in its tracks. Next, we discuss which steps to take before implementing any changes. The first aspect includes an assessment period, to analyze organizational development and reveal the problem areas. Then, if necessary, implement any infrastructure investments and include the departments needed in the developments, such as IT, in your strategic planning process. Finally, we analyze the three most important aspects to ensure a successful sales transformation. Step one is leveraging the assessment period to determine the largest holes in the business strategy, and step two is repairing those as quickly as possible. Step three is utilizing step two’s reparations while building upon them to create a stronger and more comprehensive sales strategy. Ready to Make Your Number? If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016 report to see the details of our six step revenue growth method, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/contact‐us/.
Views: 5045 SBI TV
6 steps of marketing planning
 
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These are the 6 steps often used in my webinars of strategic marketing planning. Every strategic marketing model has a place in one of these steps. Make sure you know where a model belongs to not make any mistakes. Have a look at my webinars concerning these models: Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! You can also leave your comments or requests in the section below to ask for any other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 51690 Pepijn Schoemaker
What Is A Joint Venture & Strategic Alliance?
 
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In a joint venture, two or more companies combine certain assets and work toward jointly achieving a business objective. Usually the time period of this combination is defined and limited in duration. This venture is then formally created as a business entity such as a separate corporation or partnership. Strategic alliances are less formal associations between companies compared with joint ventures. In a joint venture, a separate entity is often created, whereas in a strategic alliance the agreement and the relationship are less formal. Overall, if the entrepreneur is able to work alongside their business partner, joint ventures and strategic alliances offer a way to leverage the comparative advantage of each business in order to accelerate the growth of each business. By sharing core competencies, businesses can take the next step towards achieving their growth objectives. There are many questions that will be answered in this video; - What are joint ventures? - What are strategic alliances? - What are the advantages of joint ventures? - What are the advantages of strategic alliances? - What Determines The Success Of Strategic Alliances? - What are the shareholder wealth effects of strategic alliances & joint ventures? - Is a vertical or horizontal joint venture more profitable? If you have any other questions, please comment below. If you enjoyed the video and found it helpful, please like and subscribe to FinanceKid for more videos soon! For those who may be interested in finance and investing, I suggest you check out my Seeking Alpha profile where I write about the market and different investment opportunities. I conduct a full analysis on companies and countries while also commenting on relevant news stories. http://seekingalpha.com/author/robert-bezede/articles#regular_articles
Views: 11333 FinanceKid
New Market Development - A Business Growth Strategy
 
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Expansion of the total market share of the company to new avenues is known as Market Development or New Market Development. Read in detail here - A new market can be penetrated and company can get hold of the market, by following one or all the following approaches. • New Geographical Market • New Product Dimensions or packaging • New Distribution Channels • Different Pricing GroVine is a business management consultancy which aims to assist its customers in building competitive and sustainable brands, growing the business, reducing costs and increasing profits by providing marketing consultancy, financial advisory, business process improvement advisory, facilitation and implementation support. GroVine also provides mentorship and hand holding to individuals seeking to start a new business by helping them get viable business projects. Explore Our Services!
Views: 316 GroVine
5 Social Media Marketing Tips to Dominate in 2019
 
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Discover five ways to grow your business in 2019 with social media marketing. Learn proven strategies to help you use social media for business in 2019 with five tips. Find out how to effectively use Facebook ads in 2019 to reach your target customers. Discover how to use Twitter and Instagram for business in 2019 to make money and find clients whether you're B2B or B2C. In this video, you will learn how to improve your SEO and gain more organic engagement without relying on Facebook ads by posting on third-party sites like LinkedIn and Medium. Watch to find out the best social media marketing strategies to help you in 2019 and beyond. Follow on Facebook Watch: http://cgil.co/FBWatch Thanks for watching! -- ► Subscribe to My Channel Here https://bit.ly/CarlosGilYouTube -- Book Carlos to Keynote Your Next Conference or Event: http://carlosgil.biz/speaking/ Award-winning digital storyteller and marketer Carlos Gil interviews notable figures in the world of business as they share personal stories on how they built their careers and corporations on "Real Talk" in partnership with Nasdaq and Entrepreneur. Carlos Gil is a first-generation Latino marketing executive, international keynote speaker, award-winning Snapchat storyteller and Founder of Gil Media Co. with over a decade of experience leading social media strategy for global brands. Carlos' work has been featured by CNNMoney, Harvard Business Review, Mashable, and Social Media Examiner in addition to dozens of trade publications. As a dynamic and charismatic speaker, Carlos' speaking pedigree includes bilingual keynote speeches for clients across the United States, Europe, and South America in addition to presenting at prominent marketing industry events such as SXSW and Social Media Marketing World. Click to watch Keynotes & Speaking Engagements: http://cgil.co/watch4keynotes Click to watch Real Talk with Carlos Gil interviews: http://cgil.co/realtalk1 Click to watch Social Media How-to Videos & Tutorials: http://cgil.co/2p62Jgf Click to watch The Hustle Diaries: http://cgil.co/hustlediaries Subscribe to my VIP Newsletter: http://bit.ly/CarlosVIP -- Follow Me Online Here: Facebook: http://Facebook.com/TheCarlosGil Twitter: http://Twitter.com/CarlosGil83 Snapchat: http://Snapchat.com/add/TheCarlosGil Instagram: http://Instagram.com/CarlosGil83 Website: http://CarlosGil.biz Keywords: Social Media Marketing in 2019,5 Ways to Dominate Social Media Marketing in 2019,grow your business in 2019,grow your business in 2019 with social media marketing,social media for business in 2019,Facebook ads in 2019,social media 2019,social media marketing 2019,social media strategy 2019,carlos gil #socialmedia #socialmediatips #socialmedia2019
Views: 40723 Carlos Gil
There is No Luck. Only Good Marketing. | Franz Schrepf | TEDxAUCollege
 
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How can I be successful too? It is a frequently asked question when people are confronted with the success of others. Franz Schrepf challenges us to look at our lives from a different angle and uses the basic principles of marketing to convince us that success is not just a matter of luck. By changing the way we present and promote ourselves we can gain agency and happiness. Franz Schrepf is a student at the University of Amsterdam, focussing on economics and business. He was invited to speak at TEDxAUCollege because of the inspiring way in which he uses the key principles of marketing theory to analyze and change our daily lives. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 176196 TEDx Talks
5 Reasons for STRATEGY in Business Growth
 
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STRATEGY Global Business Development © 2001 - 2017 PLAN | PROMOTE | PROFIT www.StrategyGBD.com Top 1% Transformative Solutions Serving clients in 18 market-leading countries.
How Uber & Airbnb Drove into New Global Markets | Impact Growth 2018
 
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Full Video: http://bit.ly/impactgrowth2018 For Uber and Airbnb, partner marketing has been an essential piece of their global strategy. Join Uber’s Keith Posehn and Airbnb’s Ashwin Krishnan as they discuss the role of partner marketing in markets like China and Latin America. Learn how they identify and recruit new partners in local markets, and hear their strategies for maximizing the value of each partnership.
Views: 89 Impact
Marketing Growth Strategies - Advertising Frequency and Reach
 
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Buy my book today! http://bit.ly/bestbrandingbook Check out my Podcast: https://anchor.fm/caffeinated-content Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ Marketing Growth Strategies - Advertising Frequency and Reach Growing a business isn't easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you're peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible. However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a converting offer? Today, with so much vying for our attention from social media, to search engine optimization, blogging and pay-per-click advertising, it's easy to see why most are ready to pull their hair out. Either way you slice it, as long as the fundamentals of a sound business are there and you're working tirelessly to build an authentic relationship with the consumer by sincerely trying to add value, then there are 10 go-to strategies you can use to market any business online. One of the most powerful methods you can use to market just about anything these days are Facebook ads. With Facebook, you can reach a very specific audience and you can do it very easily. You can target by interest, age, relationships status, geographic location, and so much much more. Part of any good sales funnel is going to be an email marketing sequence. These are the automated messages that go out to users once they subscribe to your list. Use your email sequence to build a relationship with the subscriber. Be authentic and transparent. And convey your journey. Marketing Growth Strategies - Advertising Frequency and Reach
Views: 36 Edwin Dearborn
What Are The Four Growth Strategies In Marketing?
 
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"DISCOVER What Are The Four Growth Strategies In Marketing? LIST OF RELATED VIDEOS OF What Are The Four Growth Strategies In Marketing? What Are The Four Justifications For Punishment? https://www.youtube.com/watch?v=6duETYyhLUM What Are The Four Key Elements Of Culture? https://www.youtube.com/watch?v=hwDkQWrpShs What Are The Four Lobes Of The Brain? https://www.youtube.com/watch?v=wBsr_qZ9tyI What Are The Four Main Aims Of Providing First Aid? https://www.youtube.com/watch?v=392cSbWo32M What Are The Four Main Forms Of Ownership Of A Business? https://www.youtube.com/watch?v=64TOuMxcz2Y What Are The Four Main Genres Of Literature? https://www.youtube.com/watch?v=lhnUUc0DL-c What Are The Four Main Purposes Of Writing? https://www.youtube.com/watch?v=sv1SmiVilVw What Are The Four Main Sections Of The Old Testament? https://www.youtube.com/watch?v=_TFi2NWKE5U What Are The Four Main Types Of E Business Models? https://www.youtube.com/watch?v=yP1mFn-3IFY What Are The Four Main Types Of Electrical Injuries? https://www.youtube.com/watch?v=c8RbD9xMnsg"
The corporate strategy that led to 14 years of revenue growth
 
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This week, we speak with Jim Wetekamp about the corporate strategy that helped his company nail 14 uninterrupted years of revenue growth. Go to http://bit.ly/hityournumber to follow along with our workbook. 00:30 Introducing Jim Wetekamp, CEO of BravoSolution 01:43 The secret to maintaining 14 years of uninterrupted revenue growth 03:56 How does a CEO without a history in sales hit those numbers? 06:20 How CEOs without a background in sales can augment their expertise 07:24 An analysis of the backgrounds of Fortune 100 CEOs 12:30 Clearing the air between CEOs and sales leaders to create strategic alignment 15:50 The importance of getting sales leaders involved in the 3-year plan 16:58 A look at the role of product strategy in a 3-year plan 20:30 The importance of marketing to product strategy, sales strategy and communicating change 22:41 Adapting your corporate strategy to a global market 24:35 Tips on communicating a new marketing approach internally and to your customers 30:12 Wrapping up: The first three steps to crafting a new annual plan SBI Sales and Marketing Video Podcast Episode Summary: Ready to trend upwards? In this episode we’re joined by Jim Wetekamp, the CEO of BravoSolution, a software company specializing in procurement processes, to discuss how he developed a corporate strategy that made strategic alignment a breeze and revenue growth the norm. We start by discussing how Jim was able to steer his company through 14 straight years of revenue growth, despite market obstacles such as the dot.com crash and the one of the most severe recessions in the history of the U.S., by staying adaptive to market needs with a creative product strategy. Jim also talks about how his background in product strategy and development helps inform his decisions as a CEO, which leads to a look at the DNA makeup of the average Fortune 100 CEO. Next, we delve into how to get CEOs and sales leaders on the same page so your company can enjoy the benefits of strategic alignment by involving them in 3-year-long range planning and product strategy, so that all eyes see where the annual sales strategy and numbers fit in. We also look at the importance of having an adaptable marketing strategy when facing market changes and conclude by outlining the first three steps a CEO can take today to get started on making a new annual plan. Ready to Make Your Number? If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016-report to see the details of our six step revenue growth method, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy, and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/contact-us/.
Views: 757 SBI TV
Juan Valdez Café: Strategies for Growth in a Global Context
 
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This presentation will cover the story behind the Juan Valdez character, the positioning achieved as an advertising icon, the evolution of becoming a premium coffee brand, and the strategic challenges the company now faces in achieving differentiation and growth in a global context. Mr. Mendez became CEO of Procafecol S.A. in August, 2010. To further leverage the successful Juan Valdez global brand, Mr. Mendez focuses on increasing retail sales through traditional channels, establishing and growing a global franchisee network of the award winning Juan Valdez Café, and continuing with sustainable development of the Colombian coffee industry.
Globalization & Assessing Global Markets For Potential Entry
 
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http://www.woltersworld.com Trying to determine if you should sell your products abroad? This video goes through how you should evaluate different countries you are debating on entering. Economic analysis, sociocultural analysis, infrastructure analysis and government action threats. Copyright Mark Wolters 2012 I want to sell my products abroad, I want to gain international clients.
Views: 19130 Wolters World
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 246973 Jason Richea
What is the $1.80 Instagram Strategy for Follower Growth? | DailyVee 351
 
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Today's DailyVee was a little uneventful with respect to the content, but that's just what happens when you're in calls and with clients all day while traveling. I think the big takeaways for you guys should be two things: 1. The Instagram growth strategy that I explain at 3:20 to the young fitness entrepreneur that came up to me 2. Even though I'm constantly hammering you guys on creating content, it's also super important to make sure that you include context and COMMUNITY in the mix. If you guys ignore the context, which is the space that you are in, you will lose. If you guys ignore the community, which is the people around you and that are in the same space as you, you will lose. Check out the full $1.80 Instagram strategy here: https://www.facebook.com/gary/videos/10155857438938350/ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/GaryVaynerchuk — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://youtube.com/garyvaynerchuk Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 330920 GaryVee
Building successful monetization and growth strategies (GDC 2019)
 
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Hear how top game developers challenge traditional mobile game business models and find success through diversifying their revenue streams. This session will also look at ways to build communities and cover the latest growth and monetization tools to help you find and keep high-value players. 00:00 - User acquisition and community building from the horse's (developer's) mouth 19:13 - Revenue diversification is a must, here is why 41:14 - Growing your games business with ads Mobile Developer Day at GDC 2019 Playlist → https://bit.ly/2XX0077 Subscribe → https://bit.ly/googledevs
Views: 1657 Google Developers
Marketing Strategy and Planning: Defining Strategies that Deliver Growth in Sales and Profits
 
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Hugh Wilson, Professor in Strategic Marketing at Cranfield University's School of Management talks about the challenges facing today's marketers and how the strategic marketing course can help them define a strong value proposition for their customers...find out more at http://www.cranfield.ac.uk/som/msp
Martin Reeves: Your strategy needs a strategy
 
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Is it possible to look ahead without stumbling over what’s in front of you? All too often companies spend precious time laying out long term strategic plans, only to discover that their maps are out of date in a month. Business strategy expert Martin Reeves offers a solution. He advocates transitioning from relying on a single "classical" approach to strategy and moving towards a more tailored approach to strategy and execution, selecting from 5 distinct patterns of success. Martin leads The Strategy Institute, BCG’s vehicle for exploring ideas from beyond the world of business, which have implications for business strategy. Current research themes include meta-strategy, evidence-based transformation, corporate longevity and strategies of sustainability. Martin joined BCG in London in 1989 and later moved to Tokyo, where he led the Japan health care practice for eight years and was responsible for BCG’s business with Western clients. He has led strategy assignments in healthcare, consumer goods, financial services, and industrial goods in Japan, the US, and Europe. He has authored numerous articles on strategy, a book on “Adaptive Advantage” and another – “Your Strategy Needs a Strategy” – will be published by Harvard Business Press in Spring 2015. About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select brands to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. Learn more at http://www.ted.com/ted-institute Follow TED Institute on Twitter @TEDPartners Follow more business thinking worth sharing from TED at roi.ted.com
Views: 151500 TED Institute
Entrepreneurship in Emerging Markets: Managing and Financing Growth Strategies
 
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WCED lecture by Emil Tedeschi, CEO, the Atlantic Group. Sponsored by WCED, International Policy Center, and Ross School of Business. October 13, 2011.
Views: 2131 Weiser Center
Enterprise Growth Strategy - 1.Franchising
 
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Types of Expansion Franchising - Basic
Global MBA course: International Strategy and Management
 
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http://www.essec.edu/globalmba | Ashok Som, Professor and Associate Dean of the Global MBA gives his course about International Strategy and Management. ESSEC Business School is launching a new MBA which focuses on providing professionals with unique insights into current critical global challenges such as energy, health care and transportation in emerging markets. The school will welcome its first intake of students - composed of 30 to 50 people - in September 2011. The 12-month Global MBA programme will include networking seminars; experiential learning trips to emerging markets such as Africa, India or China; and study trips to Singapore and Eastern Europe. A final 3-week cross-disciplinary project, the Capstone Seminar, will allow students to integrate what they've learned throughout the MBA. More information about the Global MBA : http://www.essec.edu/globalmba
Views: 72706 ESSEC Business School
How to create a winning strategy for international growth
 
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This 1 hour webinar gives tips on how you can use the Export Action Plan tool on Open to Export to plan your export strategy properly. It will give practical tips to drive your business' international growth and allow you to export profitably and compliantly. The webinar will help businesses to enter the ‘Open to Export International Business Awards’ - a competition that the Institute of Export & International Trade are running as part of the WTO-ICC Small Business Champions Initiative. The competition is open to SMEs from all over the world to enter. By submitting your export plans to us before August 10, using the Export Action Plan tool, your business could win $5000 cash to implement your growth strategy, as well as international recognition at the WTO Public Forum in October. More information about the awards can be found at: https://opentoexport.com/international-business-awards/ The ‘ICC-WTO Small Business Champions’ initiative has been launched by the World Trade Organisation and the International Chamber of Commerce to facilitate participation by smaller companies in international trade. Open to Export is the Institute of Export & International Trade’s digital solution to boosting the UK’s SME exports. It helps new and inexperienced businesses prepare to sell overseas by giving them vital access to online information, support and advice – at no cost whatsoever. This includes introductory guides to all the key steps of export, market guides and a comprehensive webinar programme. opentoexport.com export.org.uk https://www.wto.org/english/forums_e/business_e/sbc_e.htm
Views: 237 Open to Export
Digital Marketing Advice for Small Business: SEO Growth Strategy Explained
 
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What is SEO Strategy? This is a question I am asked all the time, so I decided to make a video. The internet is a living organism of information, and new websites are always being added. This is a sort of inflation that is happening, and more and more sites are competing for the same ten positions on page one of Google. Here are some of the most critical strategies defined to reach a point where people see you as an authority. SEO Setup It is essential to have your site set up for SEO. This is only 20% of the work and often the most critical piece because it enables your site to be found on Google. SEO Keywords There are two things to consider here. Unbranded keywords are related to the name of your business. If you are already doing marketing and people are coming to your website for your brand name, Google will see this as an important indicator that you are a functioning business. When your marketing is hitting, your site can be found for your brand name; now, you can start looking for unbranded keywords. These unbranded keywords are not related to your business name but to the services that you offer or whatever the objective is for your website. The more unbranded keywords you have, the more traffic you will receive that has never heard about your site. Content Creating compelling content is very important to rank for more unbranded keywords. Content has to go deep and be very specific to your message and what you want to rank for on Google. If you are unfocused and do not have a good piece of content, it will be harder to rank. Content Marketing Now that you have great content you have to market it. Nobody is going to find your content if you are starting if you do not share with your customers, new prospects, and other people in your industry. It’s all about relationship building to acquire authority to your website. Marketing your content to sites that have a large following is a great way to cross-pollinate your content and their traffic to help you grow online. If you are working from the framework that you are an influencer in your industry you are going to succeed online and with Google. This is very important, and your marketing should shift to support this thesis. This video goes really deep so make sure to let us know if you have any questions in the comments. Here are some helpful links about us: Website: https://zimamedia.com/ https://www.facebook.com/zimamediallc https://twitter.com/Zima_media https://www.instagram.com/zimamedia/ https://www.linkedin.com/company/zima... https://twitter.com/michaelzima https://www.instagram.com/mikedzima/
Views: 89 Zima Media