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Search results “Growth strategies in global marketing”
Airbnb's International Growth Strategy
 
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June 16 -- Bloomberg's Emily Chang recaps her interview with Airbnb co-founder and CTO Nathan Blecharczyk at the Bloomberg Technology Conference. Chang speaks on “Market Makers.” -- Subscribe to Bloomberg on YouTube: http://www.youtube.com/Bloomberg Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
Views: 10180 Bloomberg
International Strategy
 
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How do you win in a global market? This video shows how to position your company in a global market, depending upon your objectives.
Views: 21866 Shad Morris
Ansoff growth strategies explained
 
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These are the growth strategies of Igor Ansoff explained. In some cases pretty easy to implement and in some cases also sustainable. Also have a look at my other strategic marketing models for an in depth understanding: 6 Steps of marketing planning: https://youtu.be/v99uQvI4AiM Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! Also you can leave your comments or requests below on other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 7508 Pepijn Schoemaker
Starbucks CEO: Growth isn't a strategy
 
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Howard Schultz says that even though Starbucks is a massive operation, "it's still early days" for the organization and you can expect much more growth.
Views: 25371 CNN Business
Asian Market Entry & Growth Strategy for a Global Building Materials Organization with Manas Tamotia
 
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L.E.K.’s South East Asia Partner, Manas Tamotia, talks about global building materials in Asia and a key client that wanted to enter and grow in this market. The client’s strategy team, faced with entry challenges as well as limited business knowledge of the region, partnered with an L.E.K. team who were able to help the global organization enter, establish and maximize its potential for growth.
Views: 211 LEKConsultingllc
Scaling Your Company: Choosing a Growth Strategy
 
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In this series, Rory O’Driscoll and Kate Mitchell, founding partners at Scale Venture Partners, will detail the mindset needed to scale your company. Along with some of their associates, they will explain how the scaling phase differs from the startup phase, what kind of metrics you’ll need as you accelerate and what kind of team you’ll need alongside you for the journey ahead. ABOUT THE KAUFFMAN FOUNDERS SCHOOL Visit the website: [http://bit.ly/1EW2br7] The Kauffman Founders School presents a powerful curriculum for entrepreneurs who wish to learn anywhere, anytime. The online education platform features experts presenting lectures in series modules designed to give Founders a rich learning experience, while also engaging them in lessons that will make a difference in their business today, tomorrow, and in the future. The Kauffman Founders School series modules include The Lean Approach, Intellectual Property, Founder's Dilemmas, Entrepreneurial Selling, Entrepreneurial Marketing, Surviving the Entrepreneurial Life, Startups, and much more. ©2015 Ewing Marion Kauffman Foundation. May not be used without permission. To enter a request for permission to use, contact [email protected]
The Marketing Strategy That's Driving VW's Growth
 
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Tim Mahoney explains the product and brand innovations that are boosting Volkswagen's sales.
Views: 6891 Forbes
Heineken CEO Jean-François van Boxmeer on Global Growth Strategies
 
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Jean-François van Boxmeer, Chairman of the Executive Board and CEO Heineken N.V. sheds light on driving growth in the age of social media, the importance of culture to M&A success, fighting complacency and embracing family stewardship. Learn more about Russell Reynolds Associates: http://www.russellreynolds.com/
SOM 354: Coca-Cola International Business Strategy
 
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An inside look at Coca-Cola's International Business Strategy.
Views: 48513 global1managing
Growth Strategies and Emerging Markets Webinar
 
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http://www.proformative.com This video is from the Proformative webinar "Growth Strategies and Emerging Markets: Managing M&A Currency Risk" held on September 13, 2012. The webinar features presentations from Andy Gage, Vice President, Strategic Market Development, FiREapps; Corey Edens, COO, FiREapps; Mike Gallanis, Partner, Treasury Strategies; and Joe Burke, VP and Treasurer, Avnet Corporate Services Group. The Euro-zone debt crisis has dampened markets globally but boards continue to expect growth. 60% of companies are blaming currencies for revenue misses and reduced forecasts this quarter. Emerging markets led by Asia and Latin America represent the greatest opportunity for growth and M&A is a key strategy for leverage. In fact, 62% of Fortune 2000 companies are driving top-line growth through international expansion. While attractive, this strategy increases currency risk and operational complexity.
Views: 399 Proformative
Business Strategy: Ansoff Matrix
 
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Learn more about Ansoff's Matrix at the free tutor2u website: https://www.tutor2u.net/business/reference?q=ansoff+matrix The classic Ansoff Matrix is introduced in this short revision video.
Views: 113480 tutor2u
Growth strategies: Banking
 
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Ian Pollari, KPMG's Head of Banking, discusses the strategies for growth in the sector, and what M&A opportunities exist in the marketplace.
Views: 1397 KPMG Australia
4 Principles of Marketing Strategy | Brian Tracy
 
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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1491249 Brian Tracy
Marketing Strategy Case Studies: The Starbucks Experience
 
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http://www.tvchoice.uk.com - 27 mins, 2015 Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it’s “their Starbucks”. GOOD CITIZEN? CEO Howard Schultz talks about creating “a philosophically different business” but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 47046 TVChoiceFilms
Elbit's Kril on Global Market Strategy, Naval Domain Growth, UK Expansion
 
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Ran Kril, Elbit Systems' executive vice president for international marketing and business development, discusses the company's global market strategy, naval domain work (including its Seagull Multi-Mission USV System), the establishment of Elbit Systems UK and more in an interview at the 2017 Defence and Security Equipment International conference and trade show in London. The Defense & Aerospace Report's coverage is in partnership with DSEI and Clarion Events.
6 steps of marketing planning
 
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These are the 6 steps often used in my webinars of strategic marketing planning. Every strategic marketing model has a place in one of these steps. Make sure you know where a model belongs to not make any mistakes. Have a look at my webinars concerning these models: Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! You can also leave your comments or requests in the section below to ask for any other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 28185 Pepijn Schoemaker
The Best Real Estate Marketing Strategy - 5 Rules for Exponential Growth
 
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In real estate, the essence of marketing is all about the math and setting appointments is the game. Click this link to JOIN US at Summit to LEARN and NETWORK with the best of the best in the real estate industry: http://bit.ly/2tZGVlT Study the #TomFerryShow marketing episode 53 here: http://bit.ly/2tmrwhJ ------------ I hope you got some helpful tips and new ideas from this video. To ensure you don't miss all my FREE training videos all you have to do is sign up here with your email: http://bit.ly/TomFerry-VideoTraining Download FREE Agent Scripts and Tools: http://bit.ly/2Cww3TA Get a FREE copy of my new book: http://bit.ly/2CCih2M Tom Ferry Coaching: http://bit.ly/2E2HejM Tom Ferry Events: http://bit.ly/2CAy6qC Join Tom's VIP List: http://bit.ly/2E27k6G ------------- Connect with me on my other social channels: Website - http://TomFerry.com Facebook - http://facebook.com/TomFerry Twitter - http://twitter.com/TomFerry YouTube - http://youtube.com/CoachTomFerry Instagram - http://instagram.com/TomFerry Podcast - http://soundcloud.com/CoachTomFerry
Business Growth Strategy - Horizontal and Vertical Integration
 
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The concepts of horizontal and vertical integration help to explain and categorise the strategic rationale for external growth options such as takeovers and mergers. This short video explains what is meant by horizontal and vertical integration and provides some examples.
Views: 59620 tutor2u
Why You Need to Consider Your Global Growth Strategy Right Now
 
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When starting a company, global expansion may not be at the top of your priority list—but it should be. On this episode, NetSuite’s Group Vice President of Product Management, Head of International, Craig Sullivan explains why it’s imperative that business leaders address their international scalability right now (3:48). Listen as he dives into some of the biggest barriers to global growth (9:10), and—using real-life examples from companies like GoPro and Groupon—how businesses can overcome them by implementing vital processes early on (7:27 / 14:47). He also addresses the Oracle acquisition and how it’s allowed NetSuite to continue helping businesses scale in 199 countries and counting (21:35). For more about NetSuite’s global initiative, head here: http://www.netsuite.com/.
Views: 360 NetSuite
Elon Musk - Billionaire Business & Entrepreneur Growth Strategies
 
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http://www.systemhub.com Ask the wealthiest entrepreneurs for their business growth strategies and they will tell you to identify what people need and then focus your abilities on bringing those things to the market. By using strong business skills and creating intelligent processes and systems, you can build a team that is able to learn and repeat these processes with great efficiency. Discover the smart way to grow your business and realize your dreams: http://www.systemhub.com
Porter's Generic Strategies
 
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Learn more about Porter's models of strategy here on the tutor2u website: https://www.tutor2u.net/business/reference?q=porter Porter's generic strategies of low-cost and differentiation are introduced and explained in this revision video.
Views: 115629 tutor2u
The Customer Experience and Critical Business Growth Strategies | #TomFerryShow
 
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Tiffani Bova has one of the coolest job titles I’ve ever heard… She’s the “Global Customer Growth and Innovation Evangelist” at Salesforce. She’s a true expert in helping sales businesses grow, and also the author of a fantastic new book being released next month, “Growth IQ.” All of this is to say I’m very excited she agreed to join me as a guest on this episode of the #TomFerryShow. It’s a fascinating look at the Customer Experience and why it means everything in today’s marketplace. Learn more: https://bit.ly/2J9zZc4 ------------ The #TomFerryShow is here to help real estate professionals stay ahead of the curve to always be innovating, changing, adjusting, staying as relevant as possible with the very best tools, the right-now strategies, and the things that are working today for rock star agents! I hope you got some helpful tips and new ideas from this video. To ensure you don't miss all my FREE training videos all you have to do is sign up here with your email: http://bit.ly/TomFerry-VideoTraining Download FREE Agent Scripts and Tools: https://bit.ly/2JbbjQv Get a FREE copy of my new book: https://bit.ly/2zqqshl Tom Ferry Coaching: https://bit.ly/2zrQTDm Tom Ferry Events: https://bit.ly/2KNbSpi Join Tom's VIP List: https://bit.ly/2zmrTgQ ------------ Connect with me on my other social channels: Website - http://TomFerry.com Facebook - http://facebook.com/TomFerry Twitter - http://twitter.com/TomFerry YouTube - http://youtube.com/CoachTomFerry Instagram - http://instagram.com/TomFerry Podcast - http://soundcloud.com/CoachTomFerry
The International growth strategy
 
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Mark Levy, joint CEO, looks at he international growth strategy
Views: 150 Blue Label Telecoms
Corporate Level Strategy
 
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Today we're focused on corporate-level strategy, answering the question, "Where we play and how will we win?". Watch our whiteboard session to understand the different types of strategies you can develop and how you can successfully implement them. Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug Download the Essentials Guide to Strategic Planning - https://onstrategyhq.com/product/essentials-guide-to-strategic-planning/ Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen
Views: 36634 virtualstrategist
74 Years of McDonald's Marketing in Two Minutes
 
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Take a look back through history to see how McDonald's has evolved since it was founded in 1940 with one location in California. From the 15-cent hamburger to the 1979 launch of the Happy Meal to the cult following of the McRib, the chain has repeatedly reinvented itself. Read the story: http://www.fastcompany.com/3037460/74-years-of-mcdonalds-marketing-in-two-minutes Follow us on Facebook: https://www.facebook.com/FastCompany Follow us on Twitter: https://twitter.com/FastCompany Follow us on Instagram: http://instagram.com/fastcompany [Photos: RICHARD ELLIS/ALAMY (15-CENT SIGN); AKP PHOTOS/ALAMY (GOLDEN ARCHES); ABDESIGN (HAPPY MEAL; SOFT-DRINK CUP); STEVE STOCK/ALAMY (BIG MAC MEALS); UNIVERSAL IMAGES GROUP LIMITED/ALAMY (CALIFORNIA MAP); NICOOLAY (SAN BERNARDINO MAP); EVERETT COLLECTION (1950 RESTAURANT; CUSTOMERS AT RESTAURANT;); BETTMANN/CORBIS (1955 RESTAURANT; RAY KROC IMAGES); JONATHAN LARSEN/DIADEM IMAGES/ALAMY (SIGN); TIM BOYLE/STAFF (MULTIMIXER); DORLING KINDERSLEY (USA MAP); EYE35.PIX/ALAMY (GOLDEN ARCHES); SKODONNELL (HAPPY MEAL); SIMON MILLS/CORBIS (WORLD MAP); KIRBY HAMILTON (OBESITY HEADLINE); ROB WHITWORTH/ALAMY (BURGER MAN); KLH49 (FATTER HEADLINE); SAMUEL GOLDWYN/EVERETT (MORGAN SPURLOCK; SUPERSIZE ME); MICHAEL NEELON/ALAMY (HAPPY MEAL); ALL OTHER IMAGES MCDONALD’S NEWSROOM]
Views: 159610 Fast Company
International marketing growth strategy
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Marketing Impact on Global Growth
 
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In this series, Charles Bruce, CEO of Peter Piper Pizza discusses strategic factors when expanding your company globally and how to have success across borders. For more global business resources, visit www.globalchamber.org/video-gallery
Views: 73 mesacc
Developing and Executing a Revenue Growth Strategy
 
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Today on the SBI Sales and Marketing Podcast, we’re joined by Brandon Tolany to discuss revenue growth strategies. Visit http://bit.ly/GoSBI to follow along at home. 00:00 Welcome to SBI Sales and Marketing Podcast 00:35 Introducing Brandon Tolany, CSO and CMO at Freescale Semiconductor 02:22 Market research: Investigating people, money & time 03:03 Market segmentation - Dividing markets into vertical market segments 04:58 Go-to-market strategies 06:51 The effect product lifecycle has on go-to-market strategies 09:25 Account segmentation – Focusing in from markets to accounts 09:41 The ideal customer profile 10:30 Using market research to score accounts 11:35 Determining revenue potential in individual accounts 13:08 Full-time Equivalent Analyses 15:34 Looking at propensity to buy and design cycles 19:10 Market research activity #3: Buyer segmentation 19:28 Identifying & understanding decision makers 21:50 What is important to the customer? 25:16 Measuring sales performance SBI TV - Sales and Marketing Video Podcast Episode Summary: The SBI Sales and Marketing video podcast is a weekly dive into sales and marketing strategies featuring advice from your peers, the top CEOs, CMOs and sales leaders in their industries, about how they hit their sales quota year after year. In this video, we explore how to ramp your revenue growth strategy by using market research to seize opportunities as they appear. This episode, Greg Alexander, CEO of SBI, is joined by Brandon Tolany, the chief sales officer & CMO at Freescale Semiconductor, an industry-leading company that pulls in just under $5 billion in sales a year and employs over 17,000 people globally. Together, they discuss how to plan and develop the kind of effective revenue growth strategy that allows Freescale Semiconductor to hit its numbers year after year, so you can do the same. We start by looking at market segmentation, the first pillar of market research. We talk about size vs. growth potential and relative market per share. Next, we discuss the second activity of market research, account segmentation, from ideal customer profiles and scoring accounts to determining revenue potential across segments and allocating resources. We end by discussing the last activity of market research: segmenting the decision makers within an account. We look at the big questions: Who do you have to convince to keep your company headed towards a healthy revenue growth and how does their influence ripple through one’s growth strategy? Ready to Make Your Number? If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016 report to see the details of our six step revenue growth method, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/contact-us/.
Views: 949 SBI TV
5 Reasons for STRATEGY in Business Growth
 
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STRATEGY Global Business Development © 2001 - 2017 PLAN | PROMOTE | PROFIT www.StrategyGBD.com Top 1% Transformative Solutions Serving clients in 18 market-leading countries.
Global Reach and Local Relevance at Starbucks with CEO Howard Schultz
 
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The CEO of Starbucks describes how the company has spurred global growth by tailoring its brand to the specific needs of local markets—each with its own traditions, habits, and customs.
Growth Market Strategy - P1
 
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Growth Market Strategy - P1.mp4
Business strategy - SWOT analysis
 
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On Udemy: https://www.udemy.com/user/365careers/ On YouTube: https://www.youtube.com/365careers On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers This lesson on Business strategy introduces the idea behind doing SWOT analyses. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Strategy module table of contents: MBA in a Box: Introduction 1. What does the course cover? Section: 2 Strategy: An Introduction 2. The role of Strategy and what makes a Strategy successful 3. The difference between Corporate and Business Strategy 4. The importance of the Mission, Vision, Goals, and Values statements Section: 3 Strategy: The industry lifecycle model 5. The four stages of the industry lifecycle model - An introduction 6. The strategic importance of the industry lifecycle model 7. The Introduction stage - A new industry is born 8. The Growth stage - An industry in its expansion phase 9. The Maturity stage - An industry at its peak 10. The Decline stage - An obsolete industry Section: 4 Strategy: Porter's Five Forces model - The competitive dynamics in an industry 11. Michael Porter's Five Forces model 12. The threat of new entrants 13. The threat of substitute products 14. The intensity of current competition 15. The bargaining power of suppliers 16. The bargaining power of clients 17. Porter's Five Forces framework applied in practice Section: 5 Strategy: Game Theory - Studying the interaction between multiple parties 18. An introduction to Game Theory 19. Zero-sum games - approaching situations with a win-lose perspective 20. Non-zero-sum games - considering both cooperation and confrontation 21. Tobacco companies - a real-life example of Game Theory application Section: 6 Strategy: Focusing on the inside of a business 22. Focusing on the inside of a business - An Introduction 23. A company's lifecycle model - what should be done at different stages Section: 7 Strategy: Acquiring a competitive advantage 24. The quest for a competitive advantage - An Introduction 25. The importance of building a sustainable competitive advantage 26. The role of resources and capabilities 27. Acquiring an actual competitive advantage Section: 8 Strategy: The three main competitive strategies 28. The three main competitive strategies 29. Cost leadership - sell cheap 30. Differentiation - be different 31. Niche (Focus) strategy - find your niche market 32. The danger of hybrid strategies Section: 9 Strategy: Corporate growth strategies 33. The types of growth opportunities companies pursue 34. Organic growth - building a solid foundation 35. Inorganic growth - leveraging M&A transactions 36. Horizontal integration 37. Vertical integration Section: 10 Strategy: The SWOT analysis framework 38. An introduction to SWOT analysis 39. SWOT analysis in practice - Starbucks -------------------------------- Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment. SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment. Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements. if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors. Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms. Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning. Threats arise in a company’s external environment and might harm its current business.
Views: 54155 365 Careers
SMES growth strategies
 
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Views: 176 TriICT
Crossing Boundaries Strategies for Growth in Emerging Markets | London Business School
 
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Rajesh Chandy, Professor of Marketing at London Business School, investigates the pattern of unprecedented growth in emerging markets and underscores the importance of management in today’s fast paced economy. The 2014 Global Leadership Summit explored the Generation Tech and the impact of technology on global business. It took place 24 June 2014. Learn more about the Global Leadership Summit: http://gls.london.edu Subscribe to more LBS videos: http://bit.ly/lbsyoutube
New Market Development - A Business Growth Strategy
 
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Expansion of the total market share of the company to new avenues is known as Market Development or New Market Development. Read in detail here - A new market can be penetrated and company can get hold of the market, by following one or all the following approaches. • New Geographical Market • New Product Dimensions or packaging • New Distribution Channels • Different Pricing GroVine is a business management consultancy which aims to assist its customers in building competitive and sustainable brands, growing the business, reducing costs and increasing profits by providing marketing consultancy, financial advisory, business process improvement advisory, facilitation and implementation support. GroVine also provides mentorship and hand holding to individuals seeking to start a new business by helping them get viable business projects. Explore Our Services!
Views: 229 GroVine
What is the $1.80 Instagram Strategy for Follower Growth? | DailyVee 351
 
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Today's DailyVee was a little uneventful with respect to the content, but that's just what happens when you're in calls and with clients all day while traveling. I think the big takeaways for you guys should be two things: 1. The Instagram growth strategy that I explain at 3:20 to the young fitness entrepreneur that came up to me 2. Even though I'm constantly hammering you guys on creating content, it's also super important to make sure that you include context and COMMUNITY in the mix. If you guys ignore the context, which is the space that you are in, you will lose. If you guys ignore the community, which is the people around you and that are in the same space as you, you will lose. Check out the full $1.80 Instagram strategy here: https://www.facebook.com/gary/videos/10155857438938350/ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/GaryVaynerchuk — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://youtube.com/garyvaynerchuk Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 258091 GaryVee
How Uber & Airbnb Drove into New Global Markets | Impact Growth 2018
 
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Full Video: http://bit.ly/impactgrowth2018 For Uber and Airbnb, partner marketing has been an essential piece of their global strategy. Join Uber’s Keith Posehn and Airbnb’s Ashwin Krishnan as they discuss the role of partner marketing in markets like China and Latin America. Learn how they identify and recruit new partners in local markets, and hear their strategies for maximizing the value of each partnership.
Views: 23 Impact
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
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In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Introduction to Growth Marketing
 
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1. create a “WOW” experience for their customers 2. fail fast 3. measure everything 4. focus on metrics that matter 5. Be agile 6. optimize for the full funnel 7. prioritize relationships 8. know that brand matters 9. never be satisfied 10. out hustle your competition ---------------------------------------------------------------------------------------------------------------- Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 14 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 calibre companies. Sujan contributes weekly columns for Inc, Forbes and Entrepreneur. He is also a prolific public speaker, delivering keynotes at events like SaaS North, Startcon, and Growth Marketing Conference. Find Sujan here: Web Profits (we help companies grow): https://webprofits.agency/ Pick.co (Schedule meetings without the back and forth): https://www.pick.co/ Linktexting.com (convert desktop traffic into mobile app downloads): https://www.linktexting.com/ Mailshake.com (email outreach for sales/marketers): https://mailshake.com/
Views: 1143 Sujan Patel
Growth Strategy for Lubricant Industry
 
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The ways to decouple lubricant industry from externally induced factors, as per Rashmi Joshi, Director Finance, Castrol India Ltd. For more insights, visit http://yesbankcfoforum.com/ Ms Joshi is Jury Member, Most Promising CFO Awards and Governing Council Member, YES BANK National CFO Forum. The Forum with 8+ regional chapters all over India is a unique knowledge sharing platform on business, finance, economy, and public policy for CFOs and business leaders.
Views: 1151 YES BANK
Product - Development Stages
 
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This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 200412 Jason Richea
Leading Strategic Growth and Change: Participant Testimonial "Strategic Frameworks"
 
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Kathleen Ryan, an experienced Global Marketing Executive, explains how the Leading Strategic Growth and Change program at Columbia Business School brought her up to date on frameworks for strategic analysis and helped her identify new customer opportunities. Find out more at http://www8.gsb.columbia.edu/execed/program-pages/details/42/LSGC
Emerging markets growth strategies with Kuseni Dlamini from Old Mutual
 
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(www.abndigital.com) As world markets and currencies remain volatile, emerging markets may be forced to rethink their growth strategies. Joining us now on strategic imperatives for emerging markets is Kuseni Dlamini, CEO of Old Mutual SA and Emerging Markets.
Views: 179 CNBCAfrica
Matthew Barby - Growth at Hubspot
 
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Matthew Barby - Global Head of Growth & SEO, Hubspot Matt is an industry expert in all things SEO and growth marketing. Specialising in developing growth strategies for businesses of all sizes, he previously worked with Blue Chip companies through to local businesses across a range of industries before moving to HubSpot. Since joining, he's been responsible for some of HubSpot's most remarkable growth strategies. Industry speaker and lecturer, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal. Matt has been featured on Entrepreneur.com, Forbes, The Guardian, Social Media Today, TechRadar and many more.
Views: 1362 Canva Talks
Using Social Media for Global Growth: The Airbnb Story
 
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"Our community is core to our business. From the moment that people land or start their trip, they're going to be Tweeting and facebooking, they're basically... http://clikhere.co/mHeMbU40
Views: 749 OneThingForYou
Globalization & Assessing Global Markets For Potential Entry
 
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http://www.woltersworld.com Trying to determine if you should sell your products abroad? This video goes through how you should evaluate different countries you are debating on entering. Economic analysis, sociocultural analysis, infrastructure analysis and government action threats. Copyright Mark Wolters 2012 I want to sell my products abroad, I want to gain international clients.
Views: 17511 Wolters World
Designing a High-Impact Real Estate Marketing Plan
 
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Join us on Facebook: https://www.facebook.com/coachtravisr... Tweet Travis: https://twitter.com/travisro Transcript of this video: ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Developing a high impact marketing program can be a great tool to get your message out in front of the people you want to reach and to deliver the leads that you need to keep your real estate business growing! At the end of the day, every agent wants consistent, predictable income and this is how you can achieve just that! ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- About Travis Robertson: Travis Robertson is CEO and Founder of Robertson Coaching International, one of the fastest growing real estate coaching and training companies in North America. Travis has trained tens of thousands of real estate professionals across the globe on high-performance marketing, business development and team building, and is recognized as one of the leading experts on recruiting and retention strategies for this new era of real estate. Meet Travis at http://www.travisrobertson.com ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- SUBSCRIBE ON YOUTUBE Never miss another video! https://www.youtube.com/user/CoachTra...
Views: 40279 Travis Robertson
The Growth Strategy That's Costing You Sales
 
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One Minute Wednesdays is the weekly video series that covers branding, rebranding, marketing, leadership and brand strategies for entrepreneurs around the world. This Episode 44 of One Minute Wednesday covers the Role of Conviction in Brand. Brands are not in the "reciting facts" business any more than a restaurant is in the "listing of ingredients" business. Brands must "sell the transformation" versus "reporting what we did during summer." As John Lennon said so well, "Reality leaves a lot to the imagination." As an award-winning veteran (recipient of over 330 international industry recognitions) in branding, rebrands, design and brand strategy, I have designed and transformed global brands, regional and local brands, and brands for startups and even cities. 📙 Brand Intervention Book (please review) http://a.co/d/dr1RLvS 📌Rising Above The Noise https://www.RisingAboveTheNoise.com 📌The #1 article on Google for How to Rebrand: https://www.risingabovethenoise.com/how-to-rebrand-19-questions-ask-before-you-start/ @DavidBrier (Twitter/IG) Subscribe to our YouTube channel (turn on notifications): https://www.youtube.com/user/headmusik Want the best book written on branding and rebranding covering Strategy, Sales & Marketing, Social Media and The Business of Branding with a Foreword by Shark Tank's Daymond John: https://www.brandinterventionbook.com/buy-brand-intervention — Visit our website: https://www.RisingAboveTheNoise.com FREE eBook on Branding: https://www.risingabovethenoise.com/download/the-lucky-brand-ebook-from-david-brier/ — Alexa Skill #1 for Branding and Rebranding: 🎙 https://amzn.to/2ydjuM0 SPECIAL THANKS TO TINY DINER IN MINNEAPOLIS FOR USE OF THEIR AWESOME VINTAGE LOCATION.
Views: 189 David Brier

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