If you’re an event planner, if you’re an event professional, if you’re starting out with your business or your career in events, you want to watch this video. We give you the top 5 eventtech trends you have to care about and that will change your event next year.
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Download the 10 Event Trends 2018 Report free via this link: http://eventmb.com/Event-Trends-2018
Hey everyone, I’m Julius Solaris, the editor of EventMB.com. Today we look at the technology that is going to make an impact in 2018.
Something important to note: we are not looking at something that’s going to be implemented in 50 years time. Who cares about that? You care about next year, making your attendees happy, really having technology that is going to change and make your events better. Here are the tools that are going to make an impact.
1. Facial Recognition
AI-powered facial recognition will have an impact, especially on large events. If you plan trade shows, concerts, music festivals, sporting events, but also conferences that may have long lines to register. This is where facial recognition comes to play, for two main reasons: the ability to speed up the registration process and security.
2. Influencer Marketing
We’re hearing about influencer marketing all over the place, the ability to use influential people to spread the good message about your event. When you think about your speakers and also your attendees, your sponsors, it’s highly likely that they are the influencers of that particular industry.
Tools that can help you to find and really analyze the impact of these influencers are really welcome in your marketing mix. Also tools that help us to create a custom landing page and custom messages.
Chatbots offer the ability to chat with a human-like interface that sounds like a person, it can humanize a lot of communication that we have during an event. A trend for next year is the use of chatbots as feedback mechanism.
The way you set up the chatbot is still very important but there are a lot of platforms that simplify the process for you and very great templates that you could use and really increase the conversions dramatically.
Everybody has to be treated as a VIP. Technology tools can allow us to have deep customization and personalization of our communications.
There’s no excuse for sending multiple emails to people that have already registered for your event. A lot of technology providers are offering tools that allow us to really segment our audience better. So we’re looking for a technology that streamlines the process better and makes it easier for us to do so because it’s been built for that.
Having this layer of extra personal service, we always say that events are about being detailed-oriented, now you have to reflect that attention to details, to your online communication.
Voice is permeating our use of technology. If you think about the way we speak to our phone, and ask for things. It has become natural to ask our virtual assistant to do things for us. So how can we harness that power to do easy things during events?
Another application of voice could be translation and recording of our voice, so whether it’s live translation or recording of our voice while we speak at events for example, and how we make that become text, that’s really exciting to watch in 2018.
70 trends from marketing and social media, to venues, to destinations, to decor, to food, and what they offer to event planners in one free report.
Download it here, for free, 10 event trends for 2018: http://eventmb.com/Event-Trends-2018.