Marketing and branding: why is knowing the difference important? How do they work together? Find out how to improve your business performance with the team at Albanese Branding & Communications with the new web series, Take Ten @ 10! Join our intern, Patrick Zajdel, as he learns from the team at Albanese Branding about the world of marketing and business first hand. VISIT our WEBSITE! ►http://www.albanesebranding.com GOT a TIP? Email us ► [email protected] FOLLOW us on TWITTER! ► http://twitter.com/AlbaneseBrand LIKE us on FACEBOOK! ► http://www.facebook.com/AlbaneseBranding FOLLOW our LINKEDIN:► http://www.linkedin.com/company/albanese-branding-&-c Albanese Branding & Communications 435 York Blvd Hamilton, ON L8R 3K3, Canada Phone: 905 526-0067 Fax: 905 526-0660 Hamilton’s hardest working strategic marketing firm is enthusiastic about tackling your next marketing challenge. CREDITS - EPISODE 02: "THE DIFFERENCE BETWEEN MARKETING AND BRANDING?" Host: Patrick Zajdel Featured Guest: Jim Albanese Executive Producer: Aldert van Nieuwkoop Producer/Director: Dave Mader Director of Photography: Andrea Chan Editor: Andrea Chan Sound: Andrea Chan All images and featured music were sourced from the public domain.
Views: 42926 Thinkr Marketing
Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 115727 Brian G Johnson TV
Strategic Brand Management - What is Brand Management? Buy my book today! http://bit.ly/bestbrandingbook Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ What are your brand’s “basic physical and organizational infrastructure” and necessary “services and facilities” so that it can function and be economically promising? This article is by no means an attempt to define branding or its importance in business and marketing. This article is to point out that without a sound understanding of the importance of an infrastructure for your brand management strategy, and what that all entails, you could fail without ever really knowing why. To succeed in branding, you have to support that brand management strategy with services, staff training and a host of many other things. Here is a basic checklist of what your branding infrastructure should contain. You may want to copy it and even add to and adapt this for your own needs. Sound market & keyword research Mission statement, well publicized A written marketing and PR strategy A contextual content strategy Social media and content policies Well-developed marketing and PR budget Set marketing & sales objectives and quotas Corporate ethics policy A unique selling proposition Distinctive logo, colors and packaging Uniforms Company training manuals & courses Customer support staff Company website & blog Appropriate branded social channels An organizational chart A CMO, Director of Marketing or someone similar Marketing staff (designers, writers, bloggers, A/V people, etc.) Strong relations with KOL’s, marketing partners, strategic relationships & affiliates Internal communications system and schedules While there is much more that could be added, this is to point out that your brand management strategy is much more successful, sustainable and profitable with supported with a well-built and tightly organized digital infrastructure http://www.edwindearborn.com/brand-ma... Strategic Brand Management | What is Brand Management | Branding
Views: 40257 Edwin Dearborn
Q: When it comes to the mechanics of making sales online, do you need a call to action? Do you trust that with enough good will and trust people will find your website/email when it's time to buy? If I need my content to drive bookings, should I not at least have a link for more info when people are ready to buy? Watch the full #AskGaryVee Show Episode 22 here: https://www.youtube.com/watch?v=IAmZ5iWHxw4 Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
Views: 17993 GaryVee Archives
DDB Worldwide President & CEO Chuck Brymer talks to MeetTheBoss Business TV about effective brand communication. Watch Chuck Brymer outline his three main steps to effective brand communication. Find more videos from the DDB Worldwide President & CEO at the MeetTheBoss Chief Marketing Officer http://www.meettheboss.tv/channel/CMO Did you enjoy this video? Use the buttons above to share it, give it a thumbs up or leave comments below. We'd love to hear your thoughts.
Views: 3392 MeetTheBoss
Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
Views: 317226 Jared Foster
Imran Amed explains how to build brand awareness in the early years of a business.►► All Episodes: 1. Do You Really Want to Start a Fashion Business? http://bit.ly/2qJ8lh2 2. How Do You Write a Fashion Business Plan? http://bit.ly/2pc9a1S 3. How Do You Finance Your Fashion Business? http://bit.ly/2pSO9bf 4. How Do You Create Brand Awareness? http://bit.ly/2pqGcqZ Watch the full series here: http://bit.ly/1QjU5S5 ►► Get your complimentary BoF Professional membership here: http://bit.ly/2pXJLcm BoF Education, Fashion's Platform for Online Learning: http://bit.ly/2jYk86O Subscribe to The Business of Fashion ►► http://bof.bz/9DZ73082p5J CONNECT WITH THE BUSINESS OF FASHION Web: www.businessoffashion.com Twitter: www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: www.instagram.com/BoF Newsletter: https://www.businessoffashion.com/reg... ABOUT THE BUSINESS OF FASHION The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
Views: 60236 The Business of Fashion
How to build your brand: discover 3 brilliant branding strategies the casual-clothes company Marine Layer uses that you should try on for size. This video will show you how to weave personality into your business and sell more without being pushy. C'mon over to http://www.marieforleo.com/2016/05/branding-strategies/ where we answer your follow-up questions after the episode. If you enjoyed this video, subscribe to our channel and get the world’s best inspiration, motivation and advice delivered straight to your inbox at http://www.marieforleo.com. And if you’re interested in more episodes on building a meaningful business, check out our YouTube playlist on that exact topic here: https://www.youtube.com/playlist?list=PLD87A632CFD5449B5. Thanks for watching! FOLLOW ME AT: Facebook: http://www.Facebook.com/marieforleo Twitter: http://www.twitter.com/marieforleo Instagram: http://www.instagram.com/marieforleo My YouTube channel: http://www.youtube.com/marieforleo
Views: 147775 Marie Forleo
Eight Innovative Marketing and brand ideas Cool marketing tips Also watch Experience Marketing https://youtu.be/f4iQ3TCbqTk Keywords: Take all you can if you break it Brilliant advertising strategies Proven marketing concepts Branding strategy marketing tips for small businesses Marketing strtaegies marketing management marketing strategies in India Consumer marketing tips and strategies marketing lecture advertising and marketing tips how to gain publicity great brand positioning strategies examples of great marketing
Views: 194688 Positive Revolution
5 Step Brand Development Strategy Brand development is the process of creating and strengthening your professional services brand. Developing a stronger brand is most important task. Brand strength = Your reputation X Your visibility Strategies to be followed for the Brand Development 1. Consider your overall business strategy A strong, well differentiated brand will make growing your firm much easier. Be clear about your goals.Your brand will help you to achieve that. 2. Identify your target clients Firms with high growth and profit are focused on having clearly defined target clients. The narrower the focus, the faster the growth. 3. Develop your name, logo and tagline A new firm name, a new logo and tagline may support your brand positioning. Remember, your name, logo and tagline are not your brand. They are ways to communicate your brand. 4. Develop your content marketing strategy Content marketing increases both visibility and reputation of brand. It is the perfect way to make brand relevant to target audiences. 5. Develop your website Website is most important brand development tool. Here all your audiences turn to learn what you do and how you do it.
Views: 9498 Weekly Marketing Tips
What to expect in the next 5 years of communication. Jérémie Burgdorfer, co-owner and CEO, Buxum Communication You can view this video and the full video archive on the Dukascopy TV page: http://www.dukascopy.com/tv/en/#189822 Смотрите Dukascopy TV на вашем языке: http://www.youtube.com/user/dukascopytvrussian 用您的语言观看杜高斯贝电视: http://www.youtube.com/user/dukascopytvchinese Miren Dukascopy TV en su idioma: http://www.youtube.com/user/dukascopytvspanish Schauen Sie Dukascopy TV in Ihrer Sprache: http://www.youtube.com/user/dukascopytvgerman Regardez la Dukascopy TV dans votre langue: http://www.youtube.com/user/dukascopytvfrench Veja a TV Dukascopy na sua língua: http://www.youtube.com/user/dukascopytvpt
Views: 1067 Dukascopy TV (EN)
This is a video I put together to share insights that will help you build a personal brand that is a force to be reckoned with. L I K E - C O M M E N T - S H A R E - S U B S C R I B E I have always fundamentally believed that if people buy into who you are then they will buy into anything you are selling. Because you cannot be a person of integrity and sell something that is corrupt. You cannot have a personal belief system that advocates for certain values then work in a space, be part of a team or sell any brands that are contrary to what you stand for. A big part of what I do, a big part of a lot of professions and a big part of what you will have to come to terms with if you venture into running your own business is sales. I meet a lot of people who say Thabo I wish I was a better sales person I’d do so well in my job or you’re such a great sales man how can I be more like you? I don’t believe there is such a thing as a bad sales person and good sales person. You know the saying if you judge a fish by its ability to climb a tree it will believe its whole life it is stupid. Well if you judge a person’s ability to close prospective leads by giving them sales targets for products that have an image, value and positioning that is incongruent with their personal brands they will believe they are poor or average sales people their whole lives. Everyone is a genius. Everyone is a great sales person. The genius in being a great sales person is finding products, work spaces, teams and organisations that resonate with your personal brand. And once you break it down like that, all Sales really is, is communicating your personal brand attributes through a product. In this 5th video of this 5-part series on personal branding to help take your career and business to the next level I will unpack communication and the strategies you can use to sell the sizzle in your steak, Enjoy! Written & produced by Thabo Moloi #ThaboMoloiProductions #ItsGonnaBeAMovie FAIR-USE COPYRIGHT DISCLAIMER * Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, commenting, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use. 1)This video has no negative impact on the original works (It would actually be positive for them) 2)This video is also for teaching purposes. 3)It is not transformative in nature. 4)I only used bits and pieces of videos to get the point across where necessary. THABO MOLOI does not own the rights to these video clips. They have, in accordance with fair use, been re-purposed with the intent of educating and inspiring others. However, if any content owners would like their images removed, please contact us by email at [email protected]
Views: 3222 Thabo Moloi Productions
http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 132219 Graeme Newell
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 356136 ThoughtCatalyst
To learn more about integrated marketing for SMEs please get in touch: http://tribuscreative.com In this video we offer a short introduction to the principle of integrated marketing. By implementing a considered strategy and cost-effective marketing mix, small to medium sized businesses can reach new markets, win customers, make more sales, and build brand equity. Transcript [VO]: You want your business to grow -- you want to win more customers and make more sales. But how do you do that when budgets are tight, and your time is limited? Some of your competitors have plenty of cash to throw around and make a noise. They can run expensive TV ads, or buy full-page spreads in the national newspapers to build their brands. So how can you -- the smaller business owner -- compete? The answer lies in integrated marketing. Meet Tom. He owns Tom's Tours -- an independent travel company. Tom creates one-of-a-kind travel packages for his customers. He's not competing directly with the big holiday companies, but in the past he has struggled to get his voice heard. He used Facebook and Twitter when he had the time, and every now and then took out adverts in newspapers and magazines. The problem was his marketing was irregular, and his messaging inconsistent. His brand didn't build up any momentum. Then he adopted Integrated Marketing. For a fixed monthly budget, Tom's Tours now publishes a weekly blog post with travel ideas and tips. The posts are then promoted through social media and a monthly email newsletter. The newsletter also features content from the Tom's Tours YouTube channel, where customers are encouraged to upload videos from their holidays. In the peak holiday booking periods, the company runs print, online and radio ads, and in the quieter months, special offers and promotions. And once or twice a year he publishes a survey and report that gets him free media coverage in newspapers and magazines. Now, a potential customer experiences a consistent message across a multitude of marketing channels. And because each element of marketing is no longer working in isolation, they serve to amplify each other. Tom's voice is now being heard. But it doesn't stop there because that voice begins to resonate with other people. They become fans on Facebook, followers on Twitter, subscribers on YouTube, commenters in forums and on blog posts. They're no longer just customers, they're advocates and ambassadors. In fact, they act like a tribe, echoing Tom's message to a wider audience. The result? Tom's Tours wins more customers, and makes more sales. So, if you want your business to grow, try integrated marketing. You'll be amazed at how effectively it will build your brand.
Views: 134935 Tribus
In this Dynamic Communication interview, author @dynamicjill Jill Schiefelbein chats with @ivonnekinser Ivonne Kinser, Director of Digital Strategy and Innovation at Avocados From Mexico, who talks with us about how to MANAGE your brand and GROW your business. If you want to understand how to collaborate with others, be true to your message, and grow your brand, watch this video. • How can you be true to your brand with one message across multiple audiences? • How can you deliver content across multiple platforms that reflects your brand? • How does focusing on benefits differ when you’re branding a product in a brandless category? • How can you collaborate to build your brand? Learn the answer to these questions and more in this video with digital reinventionist and sharp and savvy marketer Ivonne Kinser.. Want to see the full interview with Ivonne Kinser? Learn more below. Ivonne’s interview excerpt is featured in Dynamic Communication: Strategies to Grow, Lead, & Manage Your Business Go Live!: Livestreaming Strategies and On-Camera Skills In this 27-video series, the author of Dynamic Communication: Strategies to Grow, Lead, & Manage Your Business, Jill Schiefelbein, interviews stand-out companies and entrepreneurs to bring you great bites of information to help improve your communication and drive results. You can access 12+ hours of content—the full interviews for each of these 27 brilliant minds, by purchasing Dynamic Communication: Strategies to Grow, Lead, & Manage Your Business and accessing the book’s bonus site at dynamiccommunicationbook.com Buy the book at Amazon: https://www.amazon.com/Dynamic-Communication-Strategies-Manage-Business/dp/159918608X
Views: 190 Jill Schiefelbein
Why you buy it? (* http://b2b-strategy.ro/problem-solver) The Problem Solver (Marketing B2B), [yellow tail] (Blue Ocean Strategy) & Perenna (ReBranding). About Brand Strategy, Communication... Positioning. www.about.me/DanielRosca
Views: 1593 Daniel ROŞCA
The Arab Administrative Development Organization (ARADO) brings to you the the fourth Arab International Public Relations Conference entitled "Communication Strategies for Country Branding", which will be held in Cairo - Egypt, during the period 17 - 18 December 2017. To register, kindly visit our website: https://www.arado.org/PR2017/en/conference-fees/
Views: 77 ARADO PR
What is branding? As creators, we want to think it’s about us, our brilliant talent, our skills we’ve perfected over the years — all these magical things: color, space, shape, tension, harmony, typography, beauty, simplicity. Then why do certain brands become great brands? Brands that: • connect, • resonate • and spread like wildfire... Social Media Branding Strategies Every Business Should Follow 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation. Build your own brand using these strategies 1. Choose The Right Networks It’s very tempting to jump on all social media platform but every social media channel is not the right one for you. Your job is to find the channel that align with your brand’s image. If you are a B2B business then channel like Tumblr is not for you. Tumblr’s primary demographic is teens and people in their early twenties. A better option would be LinkedIn since it’s a B2B network that attracts business owners. 2. Don’t Overlook Visual Branding If each of your profiles looks like they’re owned by a different company, it creates a disconnect for your users. You want your branding to be consistent across all channels. This will help people immediately recognize your company Choose a color palette Use the same logo/avatar Filter carefully Create templates 3. Provide valuable and shareable content Every single piece of content you share should support your brand image. Figure out which content is most likely to gain visibility on your social networks. Don’t be afraid to use visual content. Articles with images receive 94 percent more views. 4. Connect With Influencers A good way to achieve faster results and amplify your social media branding efforts is to build relationships with influencers. Influencer marketing allows you to piggyback off the audience that established people in your industry have already built tag : - branding strategies marketing, digital marketing strategy branding and marketing strategy marketing communication strategy premium brand marketing strategy brand development strategy brand building strategy corporate branding strategy branding a product branding your business branding strategies in marketing How to Develop Your Brand Strategy 5 Effective Brand Building Strategies to Attract Customers business - The Basics of Branding Digital Marketing Strategy
Views: 3795 Weekly Marketing Tips
Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
Views: 140192 D&AD - Creative Advertising, Design and Digital
COMMUNICATION STRATEGIES FOR EFFECTIVE MESSAGING // Carolin Soldo In order to be the type of coach that can reach and impact the clients in your online coaching business, you need to have effective communication skills. In this video, I will teach you a few basic rules of communication that can help you improve the quality of your interactions with your clients (and can even impact your marketing communication to improve the QUANTITY of those interactions...more clients are a good thing, right?) From establishing rapport to improving your listening skills, these communication strategies are the key to amazing professional relationships and superior client results. With the right communication techniques such as effective speaking and active listening, and the right communication plan in place, your coaching business will be unstoppable! CHECK OUT THE FOLLOWING FREEBIES I MENTIONED IN THIS VIDEO // -The Perfect Opt-In Page Formula - carolinsoldo.com/perfectoptin TWEET THIS VIDEO: https://ctt.ec/SFH1s Do your communication skills REALLY go to pot when you’re on the spot? Check out this video for some tips on how to communicate clearly and effectively in high-pressure situations: https://youtu.be/HAnw168huqA SAY “HI” ON SOCIAL: Facebook: https://business.facebook.com/carolindenisesoldo Twitter: @CarolinSoldo Instagram: https://www.instagram.com/carolinsoldo Pinterest: https://www.pinterest.com/carolindenisesoldo https://youtu.be/sHLWOuZ0RCA
Views: 1320 Carolin Soldo
Learn to brand yourself and get TV interviews from Dr Andrea Pennington, 20-year broadcast media master and creator of the Hollywood Media Success System Sign up for updates and listen to the podcast at www.AndreaPennington.com
Views: 248 Andrea Pennington, MD
Great communication plans don’t just appear out of thin air. They are carefully crafted and constructed. A communication plan is a necessary means to generating results for your organization and is a high-level document to help steer your marketing to help your organization take branding and fundraising to a new level. In this workshop, our guest speaker Kim Fuller from Phil Communications will help you gain: -A clear path forward for your communications – concrete, measurable objectives so you know what you are working towards -Stronger connections with your stakeholders and prospects, leading to more participation, increased donations and/or greater advocacy -A more productive effort — making the most of your team, your time and your budget -A concise overview of your work to engage volunteers, supporters and potential donors. Get the Slides
Views: 5775 CanadaHelps
http://www.tvchoice.uk.com - 27 mins, 2015 Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it’s become a multinational with over 21,000 outlets in 63 countries. Its brand is universally known. HOW DID THEY DO IT? Starbucks’ success owes a lot to the vision of its guiding light, CEO Howard Schultz, who preaches an almost evangelical brand of caring capitalism, at the same time focusing relentlessly on the customer experience. Acquisition, brand-stretching, social media, and new channel development have all played a part. They put a lot of stress on caring for their staff and the in-store atmosphere. They want customers to feel it’s “their Starbucks”. GOOD CITIZEN? CEO Howard Schultz talks about creating “a philosophically different business” but is it really? Critics point to low pay and scheduling pressures for staff, tax avoidance and, above all, the pittance developing world farmers receive for the coffee beans. TV CHOICE has a range of over 200 educational films and film clips for Business Studies, Geography, History, Leisure and Tourism and many other subjects. USA FORMATS AVAILABLE. http://www.tvchoice.uk.com
Views: 52503 TVChoiceFilms
I left the advertising industry to launch i-stories, a no-nonsense brand- & communication strategy company that turns brands into relevant brands. Because if you don't bring relevance today to your demanding consumer you might as well forget it!
Views: 42 Isabel Verstraete
Video production by http://kiln.com.au/ The reality for most consumers is that they have to process a lot of information and they tend to categorize products and services into particular categories. What we're trying to understand here is how to position it in a unique way to other competitive brands... More recently brands have taken on a new phenomenon...
Views: 527 BusinessSchoolUQ
In social media era, how do you build up your own personal branding? In fact, how is it making you a star in your circle? Dr. Soo Wincci shared her ideas and strategies upon this which was also what she researched on when doing her PhD. Dr Soo Wincci is an award winning Malaysian singer, actress, composer, chef, apprentice radio DJ, ambassadorial role, host, model, beauty queen and also an entrepreneur. Dr Soo was crowned as Miss World Malaysia 2008 and represented Malaysia in the Miss World 2008 beauty pageant. In 2014, she was selected at TOP 100 world most beautiful faces by Hollywood Independent Critics. She is a law graduate from UK, MBA holder from Australia and PhD in Business Administration from Malaysia. She was awarded as “The 1st Miss World Malaysia to receive PhD” in 2016 after her completion of six years PhD in Business Administration. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 12591 TEDx Talks
Effectiveness of any communication from a brand is far more than its ability to entertain or elicit a temporary spike of enthusiasm. The job advertising is hired to do is to lift engagement with the brand among consumers -- through both message and media. Watch and see, through case studies, how brand engagement can be measured, before going to market.
Views: 250 key2loyalty
SBC 510 professor, Aric Rindfleisch reflects on brand identities and brand marketing
Views: 181 Illinois Online
When seeking a job, it’s not just about filling out an application and hitting “send.” You can get a leg up from the competition if you look at yourself as a personal brand, and use proven marketing & communication strategies in your pursuit. In this workshop, you’ll hear from Marketing & PR Consultant Sandy Sponaugle, who’ll let you in on how to: •Establish and create a personal brand that gets you noticed by your preferred potential employers •Effectively communicate with Gen X and Baby Boomers - Guess what? When you know how to communicate with them in the way they prefer, you get MAJOR brownie points. •Start out at your new job on the right foot from Day 1 so you can be happier, more fulfilled and more successful at your new job. •The most common mistakes made by job-seeking millennials and what to do instead so you’re a breath of fresh air • LinkedIn 101 - How to create a profile that gets you job opportunities & reach out to potential employers (with a step-by-step script) •A step-by-step process to do before stepping foot in an interview
Views: 14 ShepherdAlumni
How do small businesses communicate with their customers? Before you decide WHAT you want to say, you need to know WHO you are. Learning what you business brand looks like, feels like and acts like is key to developing a consistent communication strategy that is based on developing lasting relationships with your customers and clients This video is comprised of portions of an informal social media and branding workshop facilitated by Liz Provo of Mass Marketing Resources. For more information on Mass Marketing Resources, or to request that Liz speak to your organization on the subjects of social media, email marketing and communication strategies, please log onto http://www.massmarketingresources.com or call 413-539-7950. Copyright 2012
Views: 134 Mass Marketing Resources
With business units Novamondo Design and Novamondo Interactive, the development of extensive brand profiles in connection with conception, design and realisation of high quality procedures in the areas of print, online, mobile and showrooms is the focus of our range of services offered. Numerous national and international awards highlight the quality and success of our previous work. Our international customer base ranges from institutions of culture, science, education and research to startups and small to medium size enterprises who wish to communicate in depth as brands in analogue and digital media. STAY CURIOUS, INSPIRE THE WORLD
Views: 28775 NovamondoBerlin
Valentino Rossi (VR 46- The Doctor ) In more than 20 years of motorcycle race career became an epic brand sharing these 7 communication strategies. This channel Is about company and personal video brand communication. When it comes to video communication most people struggle trying to spread their message with clarity. I create contents about video, brand and communication strategies that helps them optimize their message. So they can grow their personal or company brand and business. Please feel free to give me a feedback if you have any requests or ideas of what you want to see. COMMUNICATING GREATEST VERSIONS! See you on the next VIDEO and....PURA VIDA. For business inquiries please contact me via email: [email protected] STEEMIT: https://firstname.lastname@example.org INSTAGRAM: https://www.instagram.com/rodolfo_crisafulli FACEBOOK: https://www.facebook.com/rodolfo.crisafulli YOUTUBE: https://www.youtube.com/user/RodolfoCrisafulli
Views: 33 RodolfoCrisafulli
In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 266819 Dr. Vivek Bindra: Motivational Speaker
What to learn how to create a digital marketing strategy today? Well, it is different than it was years ago. https://ignitevisibility.com/internet-marketing/ Here are two great resources https://ignitevisibility.com/start-digital-marketing-strategy/ https://ignitevisibility.com/45-things-digital-marketing-agency/ In the modern landscape when considering how to create a digital marketing strategy, you need to think about all the touch points of the consumer. In this video, John Lincoln walks you through these touch points. In your digital marketing strategy, you might want to incorporate Facebook, LinkedIn, YouTube, AdWords, Yelp, it all depends on your business. When you look at Google analytics, you can get a pretty good idea of your customer journey. At Ignite Visibility, we have a customer journey mapping service. You can learn more about it here https://www.youtube.com/watch?v=tGZryr0P5gA The customer journey is critical to understand when creating a digital marketing strategy. Watch video on how to create a digital marketing strategy now.
Views: 49714 IgniteVisibility
Communication and branding are two integral parts of medical practice marketing. But what’s the difference between the two? Branding refers to the symbols, designs, logos, colors, and language you use to differentiate your medical practice from the competition. Good branding is seamless across multiple platforms. A patient receiving a direct mailed postcard should have the same experience of your brand as a patient clicking on your website. This means using the same branded components everywhere – from the walls of your office to the wall of your Facebook page. It also means creating a very specific experience for the patient. Is your practice warm and friendly, cutting edge and modern, or down-to-earth and efficient? Your logo, slogan, and marketing materials should reflect and create this type of branded experience. Communication, on the other hand, refers to the manner in which you promote your brand in the world. nce you have a firmly established brand, you’re ready to communicate your brand’s promise to your target market, or your patients. The way in which you communicate says a lot about your brand. Some practices will communicate most effectively through traditional advertising in trade publications or on television, while others will have success communicating online. The way in which you communicate, and what message you choose to communicate, will be determined by your patient demographics. Taking the time to develop a strong branding and communications platform based on your patient’s needs will make your medical practice much more memorable, cultivate patient loyalty, and help you stand out from the crowd. For discounts, coupons or to learn more about establishing and growing a new healthcare practice visit www.DoctorsBusinessNetwork.com. Membership is free!
Views: 37 Doctors Business Channel
We are a brand communication consulting company in Indonesia that has the expertise and knowledge in providing innovative strategies for brand communication by using traditional and social media in an evolving market and social landscape. http://www.yluva.com music by Dan-O at DanoSongs.com
Views: 962 Yluva Brand Communication
Global networking expert and bestselling author of the book 'How to Build Your Reputation' Rob Brown shares how to personally brand yourself to stand out from the crowd… In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 163782 TEDx Talks
It is a part of your overall marketing plan the key to rolling out an effective campaign across multiple platforms integrated communications. Marketing communications are the tools a company uses to deliver range of promotional messages its target markets marketing designed connect with targeted clients using highly focused system social media and content strategies 16 mar 2011 depending on nature an organization, strategic can from policy. Marketing strategies how to implement content marketingmarketing communication strategy slideshare. It can also refer to the strategy used by a company or individual reach their target market through various types of communication. Marketing communications strategy 2 the top marketing. What is marketing communication strategy? 7 steps to develop an effective communications strategy how write a and nominet trustwhat Beezr. What is strategic communications? Idea. Marketing communication strategies to increase your impact. Marketing and communications strategy warwickshire county marketing how to plan communications? Cim. Sending a message about the organizations marketing communications is all how companies and organisations it their task to find creative ideas strategies on best reach consumers 10 may 2013 use these communication make most of your dollars here we look at key elements strategy as well press pr plans, web plans fit into organisation's sections include executive summary, strategic business objectives, market segmentation, profiling & positioning, 15 aug 2009 process usually begins with creating 'messaging strategy' determining consistent theme or 25 2016. Effective marketing and communications is essential in developing delivering clear messages to the team sets strategic framework for functions which are communications? 1 introduction. Marketing communications strategy events marketing. A push strategy promotes your marketing communication plan is how you communicate messages to target customers. What is integrated marketing communications (imc)? Definition and push, pull & profile strategies developing a communication plan. Developing a communications strategy knowhow nonprofit. To inform your target audience about brand marketing communication helps to develop awareness, which means that consumers translate product information into perceptions the product's attributes and its position within larger market 5 may 2014 gaining awareness is one of first steps in sales process main focus communications (marcom) strategy how write a. Marketing strategies how to implement content marketing marketing communication strategy slideshare 46899733 url? Q webcache. Bringing together all you've learned and elements of the marketing mix to make a positive impact on communications (mc, marcom, marcomm) uses different channels presents strategy draw attention target audiences. Here's how to build and execute a. Googleusercontent search. How to develop an integrated marketing communications plan. According to
Views: 8 Charline Hollar Tipz 2
"The brand is your primary asset to manage." Daryl D'Souza speaks to the power of defining and communicating brand; leveraging the power of social media to communicate and engage within our communities. Daryl emphasizes the vast potential of using real-time connectedness to communicate a personal focus to a global reach. His brand, Lou Dawg's, promotes good times with great people. Daryl D'Souza is the co-owner of the Toronto-based Lou Dawg's restaurants, and a marketing instructor for the G. Raymond Chang School of Continuing Education at Ryerson University. As a Ryerson computer science alumni, he worked as an information technology professional in the eHealth industry. Daryl completed a Masters of Business Administration and launched Lou Dawg's shortly thereafter with a business partner to create a dining experience that resonated with their personality and student roots. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 142659 TEDx Talks
Red Bull has created an owend media strategy by listening to consumers to identify their needs and create unique marketing strategy to build their customer engagement and word of mouth. Red bull uses event marketing, communication positioning, consumer data collecting and influential leader programs to connect the brand and product together, hence the tagline of 'Red Bull Gives You Wings'. Learn more about The Gathering at www.cultgathering.com
Views: 9209 The Gathering