By Gordon Osei & Francesco Orlando
At the moment more and more companies are starting to understand how important the smell of their product is. So the trick for companies is to come up with scents that make their customers feel welcome and even so they would like to stay longer in your shop, browsing every product. This short video highlights the theory behind the use of scent marketing for entrepreneurs and Small Business Enterprise owners. We hope you enjoy the video and learn something new as well.
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Why Smell Is More Important Than You Think | Holladay Saltz | TEDxRVA Talk
How Scent Can Influence Your Purchasing Habits | Your Brain On Shopping | Racked
The power of scent marketing. Empowering businesses, enhancing brands.